What color is #28073F?

#28073F is a very dark, vivid violet. In RGB it is rgb(40, 7, 63), and in HSL hsl(275, 80%, 14%).

Is #28073F accessible as text?

On white, #28073F has a contrast ratio of 17.61:1 (passes WCAG AA for body text); on black it is 1.19:1 (fails). For text placed on #28073F, use white for the best readability.

What is the closest Tailwind color to #28073F?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #28073F?

#28073F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1F4007. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #28073F below.

Is #28073F good for buttons?

#28073F works well for buttons and highlights, but use white text on #28073F — black text only reaches 1.19:1, below the 4.5:1 needed for normal-size labels.

Is #28073F the same as CSS midnightblue?

No — #28073F is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#28073F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #28073F

Not just a swatch — here's how #28073F works with other colors. Named schemes with #28073F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #28073F Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #28073F Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #0E0010

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Coastal Morning Lead · 5 colors

Lead #28073F Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #28073F Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #28073F Secondary #433A4D Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #28073F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 19/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #28073F

For UI

For branding

For interior

For fashion

People also use #28073F with

Midnight Blue Deep Purple British Racing Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.6:1. Use

Subtle surface Use #D7BAEC for cards and hover fills. Tint 80

Avoid beside #3C0740 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #28073F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #28073F;
  --color-base-rgb: 40 7 63;
  --color-base-oklch: oklch(22.5% 0.100 306.6);
  --color-50: #F8F1FE;
  --color-100: #EDD9FC;
  --color-200: #DCB6F7;
  --color-300: #C084EB;
  --color-400: #A457DB;
  --color-500: #8634C1;
  --color-600: #692F93;
  --color-700: #4D2768;
  --color-800: #341D44;
  --color-900: #201429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F8F1FE',
    100: '#EDD9FC',
    200: '#DCB6F7',
    300: '#C084EB',
    400: '#A457DB',
    500: '#8634C1',
    600: '#692F93',
    700: '#4D2768',
    800: '#341D44',
    900: '#201429',
  },
}

$base: #28073F;
$base-ink: #FFFFFF;
$base-50: #F8F1FE;
$base-100: #EDD9FC;
$base-200: #DCB6F7;
$base-300: #C084EB;
$base-400: #A457DB;
$base-500: #8634C1;
$base-600: #692F93;
$base-700: #4D2768;
$base-800: #341D44;
$base-900: #201429;
$base-hover: #200633;
$base-subtle: #C495E5;

{
    "color": {
        "base": {
            "value": "#28073F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F1FE",
                "type": "color"
            },
            "100": {
                "value": "#EDD9FC",
                "type": "color"
            },
            "200": {
                "value": "#DCB6F7",
                "type": "color"
            },
            "300": {
                "value": "#C084EB",
                "type": "color"
            },
            "400": {
                "value": "#A457DB",
                "type": "color"
            },
            "500": {
                "value": "#8634C1",
                "type": "color"
            },
            "600": {
                "value": "#692F93",
                "type": "color"
            },
            "700": {
                "value": "#4D2768",
                "type": "color"
            },
            "800": {
                "value": "#341D44",
                "type": "color"
            },
            "900": {
                "value": "#201429",
                "type": "color"
            }
        }
    }
}