#2D014D is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #2D014D works with other colors. Named schemes with #2D014D in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #2D014D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #2D014D at work across the surfaces designers actually ship.
:root {
--color-base: #2D014D;
--color-base-rgb: 45 1 77;
--color-base-oklch: oklch(24.0% 0.123 304.0);
--color-50: #F9F0FE;
--color-100: #EED8FD;
--color-200: #DCB1FC;
--color-300: #C279F6;
--color-400: #A649E9;
--color-500: #8925D0;
--color-600: #6B259D;
--color-700: #4E206F;
--color-800: #341948;
--color-900: #21112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F0FE',
100: '#EED8FD',
200: '#DCB1FC',
300: '#C279F6',
400: '#A649E9',
500: '#8925D0',
600: '#6B259D',
700: '#4E206F',
800: '#341948',
900: '#21112C',
},
}
$base: #2D014D; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EED8FD; $base-200: #DCB1FC; $base-300: #C279F6; $base-400: #A649E9; $base-500: #8925D0; $base-600: #6B259D; $base-700: #4E206F; $base-800: #341948; $base-900: #21112C; $base-hover: #24013C; $base-subtle: #C68EEE;
{
"color": {
"base": {
"value": "#2D014D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EED8FD",
"type": "color"
},
"200": {
"value": "#DCB1FC",
"type": "color"
},
"300": {
"value": "#C279F6",
"type": "color"
},
"400": {
"value": "#A649E9",
"type": "color"
},
"500": {
"value": "#8925D0",
"type": "color"
},
"600": {
"value": "#6B259D",
"type": "color"
},
"700": {
"value": "#4E206F",
"type": "color"
},
"800": {
"value": "#341948",
"type": "color"
},
"900": {
"value": "#21112C",
"type": "color"
}
}
}
}