What color is #30012E?

#30012E is a very dark, vivid magenta. In RGB it is rgb(48, 1, 46), and in HSL hsl(303, 96%, 10%).

Is #30012E accessible as text?

On white, #30012E has a contrast ratio of 17.96:1 (passes WCAG AA for body text); on black it is 1.17:1 (fails). For text placed on #30012E, use white for the best readability.

What is the closest Tailwind color to #30012E?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #30012E?

#30012E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #013203. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #30012E below.

Is #30012E good for buttons?

#30012E works well for buttons and highlights, but use white text on #30012E — black text only reaches 1.17:1, below the 4.5:1 needed for normal-size labels.

Is #30012E the same as CSS midnightblue?

No — #30012E is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#30012E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #30012E

Not just a swatch — here's how #30012E works with other colors. Named schemes with #30012E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #30012E Anchor #141210 Accent #D79A52 Secondary #2F252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #30012E Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #0F0005

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #30012E Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #30012E Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #30012E Secondary #473645 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #30012E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 20/100

Low

Firm and assertive — carries weight and contrast.

Depth 78/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 17/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #30012E

For UI

For branding

For interior

For fashion

People also use #30012E with

Russian Violet Oxblood Sacramento Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.0:1. Use

Subtle surface Use #F1B1EE for cards and hover fills. Tint 80

Avoid beside #32011F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #30012E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #30012E;
  --color-base-rgb: 48 1 46;
  --color-base-oklch: oklch(21.7% 0.096 330.2);
  --color-50: #FEF0FE;
  --color-100: #FDD8FB;
  --color-200: #FCB1F8;
  --color-300: #F67AEF;
  --color-400: #E84AE1;
  --color-500: #CF26C6;
  --color-600: #9D2597;
  --color-700: #6E216A;
  --color-800: #481945;
  --color-900: #2C122A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FE',
    100: '#FDD8FB',
    200: '#FCB1F8',
    300: '#F67AEF',
    400: '#E84AE1',
    500: '#CF26C6',
    600: '#9D2597',
    700: '#6E216A',
    800: '#481945',
    900: '#2C122A',
  },
}

$base: #30012E;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FB;
$base-200: #FCB1F8;
$base-300: #F67AEF;
$base-400: #E84AE1;
$base-500: #CF26C6;
$base-600: #9D2597;
$base-700: #6E216A;
$base-800: #481945;
$base-900: #2C122A;
$base-hover: #280126;
$base-subtle: #EC88E7;

{
    "color": {
        "base": {
            "value": "#30012E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FB",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F8",
                "type": "color"
            },
            "300": {
                "value": "#F67AEF",
                "type": "color"
            },
            "400": {
                "value": "#E84AE1",
                "type": "color"
            },
            "500": {
                "value": "#CF26C6",
                "type": "color"
            },
            "600": {
                "value": "#9D2597",
                "type": "color"
            },
            "700": {
                "value": "#6E216A",
                "type": "color"
            },
            "800": {
                "value": "#481945",
                "type": "color"
            },
            "900": {
                "value": "#2C122A",
                "type": "color"
            }
        }
    }
}