#301136 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #301136 works with other colors. Named schemes with #301136 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #301136 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #301136 at work across the surfaces designers actually ship.
:root {
--color-base: #301136;
--color-base-rgb: 48 17 54;
--color-base-oklch: oklch(24.4% 0.077 320.9);
--color-50: #FAF3FC;
--color-100: #F2DFF6;
--color-200: #E4C1EB;
--color-300: #CE96D9;
--color-400: #B66EC4;
--color-500: #994DA8;
--color-600: #764181;
--color-700: #55325C;
--color-800: #39243D;
--color-900: #231826;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FAF3FC',
100: '#F2DFF6',
200: '#E4C1EB',
300: '#CE96D9',
400: '#B66EC4',
500: '#994DA8',
600: '#764181',
700: '#55325C',
800: '#39243D',
900: '#231826',
},
}
$base: #301136; $base-ink: #FFFFFF; $base-50: #FAF3FC; $base-100: #F2DFF6; $base-200: #E4C1EB; $base-300: #CE96D9; $base-400: #B66EC4; $base-500: #994DA8; $base-600: #764181; $base-700: #55325C; $base-800: #39243D; $base-900: #231826; $base-hover: #260E2B; $base-subtle: #CFA3D7;
{
"color": {
"base": {
"value": "#301136",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FC",
"type": "color"
},
"100": {
"value": "#F2DFF6",
"type": "color"
},
"200": {
"value": "#E4C1EB",
"type": "color"
},
"300": {
"value": "#CE96D9",
"type": "color"
},
"400": {
"value": "#B66EC4",
"type": "color"
},
"500": {
"value": "#994DA8",
"type": "color"
},
"600": {
"value": "#764181",
"type": "color"
},
"700": {
"value": "#55325C",
"type": "color"
},
"800": {
"value": "#39243D",
"type": "color"
},
"900": {
"value": "#231826",
"type": "color"
}
}
}
}