Nearest named color: Yale Blue
#30305F
#30305F
Nearest named
Yale Blue
Family
Blue
Lightness
33.5%
Chroma
0.081
Hue angle
281.1°
Temperature
Cool
Contrast on white
12.25:1 · AAA
Contrast on black
1.52:1 · Fail
Web-safe
#333366
CSS oklch()
33% 0.08 281

#30305F is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #30305F

Not just a swatch — here's how #30305F works with other colors. Named schemes with #30305F in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Yale Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.

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Color Lab

How #30305F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 44/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 70/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 31/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 45/100
Moderate
Workable accent with care around contrast.
Surface fit 39/100
Low
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #30305F

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.3:1. Use
Subtle surface Use #D2D2E3 for cards and hover fills. Tint 80
Avoid beside #40305F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #30305F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #30305F;
  --color-base-rgb: 48 48 95;
  --color-base-oklch: oklch(33.5% 0.081 281.1);
  --color-50: #F5F5FA;
  --color-100: #E3E3F2;
  --color-200: #C9C9E4;
  --color-300: #A2A2CD;
  --color-400: #7E7EB4;
  --color-500: #5D5D97;
  --color-600: #4C4C75;
  --color-700: #3A3A55;
  --color-800: #292938;
  --color-900: #1A1A23;
  --color-on-base: #FFFFFF;
}