#303173 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #303173 works with other colors. Named schemes with #303173 in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #303173 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #303173 at work across the surfaces designers actually ship.
:root {
--color-base: #303173;
--color-base-rgb: 48 49 115;
--color-base-oklch: oklch(35.2% 0.111 278.4);
--color-50: #F4F4FB;
--color-100: #E2E2F3;
--color-200: #C6C6E7;
--color-300: #9D9ED2;
--color-400: #7778BB;
--color-500: #56589E;
--color-600: #47487A;
--color-700: #373758;
--color-800: #27273A;
--color-900: #191924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F4F4FB',
100: '#E2E2F3',
200: '#C6C6E7',
300: '#9D9ED2',
400: '#7778BB',
500: '#56589E',
600: '#47487A',
700: '#373758',
800: '#27273A',
900: '#191924',
},
}
$base: #303173; $base-ink: #FFFFFF; $base-50: #F4F4FB; $base-100: #E2E2F3; $base-200: #C6C6E7; $base-300: #9D9ED2; $base-400: #7778BB; $base-500: #56589E; $base-600: #47487A; $base-700: #373758; $base-800: #27273A; $base-900: #191924; $base-hover: #27275C; $base-subtle: #BBBBDB;
{
"color": {
"base": {
"value": "#303173",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E2E2F3",
"type": "color"
},
"200": {
"value": "#C6C6E7",
"type": "color"
},
"300": {
"value": "#9D9ED2",
"type": "color"
},
"400": {
"value": "#7778BB",
"type": "color"
},
"500": {
"value": "#56589E",
"type": "color"
},
"600": {
"value": "#47487A",
"type": "color"
},
"700": {
"value": "#373758",
"type": "color"
},
"800": {
"value": "#27273A",
"type": "color"
},
"900": {
"value": "#191924",
"type": "color"
}
}
}
}