Nearest named color: Oxblood
#390005
#390005
Nearest named
Oxblood
Family
Red
Lightness
21.7%
Chroma
0.088
Hue angle
23.0°
Temperature
Warm
Contrast on white
17.85:1 · AAA
Contrast on black
1.04:1 · Fail
Web-safe
#330000
CSS oklch()
22% 0.09 23

#390005 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #390005

Not just a swatch — here's how #390005 works with other colors. Named schemes with #390005 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

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Color Lab

How #390005 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 21/100
Low
Firm and assertive — carries weight and contrast.
Depth 77/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 80/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 80/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 16/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 44/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #390005

For UI
For branding
For interior
For fashion
People also use #390005 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 17.9:1. Use
Subtle surface Use #F2B1B6 for cards and hover fills. Tint 80
Avoid beside #380E00 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #390005 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #390005;
  --color-base-rgb: 57 0 5;
  --color-base-oklch: oklch(21.7% 0.088 23.0);
  --color-50: #FEF0F1;
  --color-100: #FDD8DB;
  --color-200: #FCB1B7;
  --color-300: #F87782;
  --color-400: #EC4654;
  --color-500: #D22231;
  --color-600: #9F232D;
  --color-700: #701F26;
  --color-800: #48181C;
  --color-900: #2C1113;
  --color-on-base: #FFFFFF;
}