What color is #39015E?

#39015E is a dark, vivid violet. In RGB it is rgb(57, 1, 94), and in HSL hsl(276, 98%, 19%).

Is #39015E accessible as text?

On white, #39015E has a contrast ratio of 15.67:1 (passes WCAG AA for body text); on black it is 1.34:1 (fails). For text placed on #39015E, use white for the best readability.

What is the closest Tailwind color to #39015E?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #39015E?

#39015E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #276001. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #39015E below.

Is #39015E good for buttons?

#39015E works well for buttons and highlights, but use white text on #39015E — black text only reaches 1.34:1, below the 4.5:1 needed for normal-size labels.

Is #39015E the same as CSS indigo?

No — #39015E is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#39015E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #39015E

Not just a swatch — here's how #39015E works with other colors. Named schemes with #39015E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #39015E Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #39015E Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #1E0024

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Coastal Morning Lead · 5 colors

Lead #39015E Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #39015E Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #39015E Secondary #524562 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #39015E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 33/100

Low

Workable accent with care around contrast.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39015E

For UI

For branding

For interior

For fashion

People also use #39015E with

Dark Blue Tyrian Purple Castleton Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.7:1. Use

Subtle surface Use #DCB9F3 for cards and hover fills. Tint 80

Avoid beside #5A0160 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39015E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #39015E;
  --color-base-rgb: 57 1 94;
  --color-base-oklch: oklch(27.7% 0.142 304.8);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DEB1FC;
  --color-300: #C478F7;
  --color-400: #A948EA;
  --color-500: #8C24D1;
  --color-600: #6D249E;
  --color-700: #4F206F;
  --color-800: #351948;
  --color-900: #21112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F9F0FE',
    100: '#EED8FD',
    200: '#DEB1FC',
    300: '#C478F7',
    400: '#A948EA',
    500: '#8C24D1',
    600: '#6D249E',
    700: '#4F206F',
    800: '#351948',
    900: '#21112C',
  },
}

$base: #39015E;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #EED8FD;
$base-200: #DEB1FC;
$base-300: #C478F7;
$base-400: #A948EA;
$base-500: #8C24D1;
$base-600: #6D249E;
$base-700: #4F206F;
$base-800: #351948;
$base-900: #21112C;
$base-hover: #2E014D;
$base-subtle: #CA93EF;

{
    "color": {
        "base": {
            "value": "#39015E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EED8FD",
                "type": "color"
            },
            "200": {
                "value": "#DEB1FC",
                "type": "color"
            },
            "300": {
                "value": "#C478F7",
                "type": "color"
            },
            "400": {
                "value": "#A948EA",
                "type": "color"
            },
            "500": {
                "value": "#8C24D1",
                "type": "color"
            },
            "600": {
                "value": "#6D249E",
                "type": "color"
            },
            "700": {
                "value": "#4F206F",
                "type": "color"
            },
            "800": {
                "value": "#351948",
                "type": "color"
            },
            "900": {
                "value": "#21112C",
                "type": "color"
            }
        }
    }
}