#391D64 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #391D64 works with other colors. Named schemes with #391D64 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #391D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #391D64 at work across the surfaces designers actually ship.
:root {
--color-base: #391D64;
--color-base-rgb: 57 29 100;
--color-base-oklch: oklch(31.2% 0.119 297.1);
--color-50: #F6F3FC;
--color-100: #E8DFF6;
--color-200: #D2C0ED;
--color-300: #B194DB;
--color-400: #906BC7;
--color-500: #714AAB;
--color-600: #5A3F83;
--color-700: #43315E;
--color-800: #2E233E;
--color-900: #1D1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F6F3FC',
100: '#E8DFF6',
200: '#D2C0ED',
300: '#B194DB',
400: '#906BC7',
500: '#714AAB',
600: '#5A3F83',
700: '#43315E',
800: '#2E233E',
900: '#1D1726',
},
}
$base: #391D64; $base-ink: #FFFFFF; $base-50: #F6F3FC; $base-100: #E8DFF6; $base-200: #D2C0ED; $base-300: #B194DB; $base-400: #906BC7; $base-500: #714AAB; $base-600: #5A3F83; $base-700: #43315E; $base-800: #2E233E; $base-900: #1D1726; $base-hover: #2D174F; $base-subtle: #C1AEDE;
{
"color": {
"base": {
"value": "#391D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F3FC",
"type": "color"
},
"100": {
"value": "#E8DFF6",
"type": "color"
},
"200": {
"value": "#D2C0ED",
"type": "color"
},
"300": {
"value": "#B194DB",
"type": "color"
},
"400": {
"value": "#906BC7",
"type": "color"
},
"500": {
"value": "#714AAB",
"type": "color"
},
"600": {
"value": "#5A3F83",
"type": "color"
},
"700": {
"value": "#43315E",
"type": "color"
},
"800": {
"value": "#2E233E",
"type": "color"
},
"900": {
"value": "#1D1726",
"type": "color"
}
}
}
}