What color is #400A39?

#400A39 is a very dark, vivid purple. In RGB it is rgb(64, 10, 57), and in HSL hsl(308, 73%, 15%).

Is #400A39 accessible as text?

On white, #400A39 has a contrast ratio of 15.90:1 (passes WCAG AA for body text); on black it is 1.32:1 (fails). For text placed on #400A39, use white for the best readability.

What is the closest Tailwind color to #400A39?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #400A39?

#400A39 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A4212. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400A39 below.

Is #400A39 good for buttons?

#400A39 works well for buttons and highlights, but use white text on #400A39 — black text only reaches 1.32:1, below the 4.5:1 needed for normal-size labels.

Is #400A39 the same as CSS indigo?

No — #400A39 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#400A39 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400A39

Not just a swatch — here's how #400A39 works with other colors. Named schemes with #400A39 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #400A39 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #400A39 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #400A39 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #1D000D

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #400A39 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #400A39 Secondary #554251 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #400A39 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400A39

For UI

For branding

For interior

For fashion

People also use #400A39 with

Russian Violet Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.9:1. Use

Subtle surface Use #EABDE4 for cards and hover fills. Tint 80

Avoid beside #420A28 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400A39 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400A39;
  --color-base-rgb: 64 10 57;
  --color-base-oklch: oklch(26.5% 0.101 333.9);
  --color-50: #FDF1FC;
  --color-100: #FADBF6;
  --color-200: #F4B9EC;
  --color-300: #E788DA;
  --color-400: #D55DC5;
  --color-500: #BB3AAA;
  --color-600: #8E3382;
  --color-700: #652A5D;
  --color-800: #421F3D;
  --color-900: #281526;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF1FC',
    100: '#FADBF6',
    200: '#F4B9EC',
    300: '#E788DA',
    400: '#D55DC5',
    500: '#BB3AAA',
    600: '#8E3382',
    700: '#652A5D',
    800: '#421F3D',
    900: '#281526',
  },
}

$base: #400A39;
$base-ink: #FFFFFF;
$base-50: #FDF1FC;
$base-100: #FADBF6;
$base-200: #F4B9EC;
$base-300: #E788DA;
$base-400: #D55DC5;
$base-500: #BB3AAA;
$base-600: #8E3382;
$base-700: #652A5D;
$base-800: #421F3D;
$base-900: #281526;
$base-hover: #35082F;
$base-subtle: #E29AD8;

{
    "color": {
        "base": {
            "value": "#400A39",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FADBF6",
                "type": "color"
            },
            "200": {
                "value": "#F4B9EC",
                "type": "color"
            },
            "300": {
                "value": "#E788DA",
                "type": "color"
            },
            "400": {
                "value": "#D55DC5",
                "type": "color"
            },
            "500": {
                "value": "#BB3AAA",
                "type": "color"
            },
            "600": {
                "value": "#8E3382",
                "type": "color"
            },
            "700": {
                "value": "#652A5D",
                "type": "color"
            },
            "800": {
                "value": "#421F3D",
                "type": "color"
            },
            "900": {
                "value": "#281526",
                "type": "color"
            }
        }
    }
}