#401261 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #401261 works with other colors. Named schemes with #401261 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #401261 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #401261 at work across the surfaces designers actually ship.
:root {
--color-base: #401261;
--color-base-rgb: 64 18 97;
--color-base-oklch: oklch(30.4% 0.131 306.4);
--color-50: #F8F2FD;
--color-100: #EDDCF9;
--color-200: #DBBAF2;
--color-300: #BF8BE4;
--color-400: #A360D2;
--color-500: #853EB7;
--color-600: #68368C;
--color-700: #4C2C63;
--color-800: #332041;
--color-900: #201528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F2FD',
100: '#EDDCF9',
200: '#DBBAF2',
300: '#BF8BE4',
400: '#A360D2',
500: '#853EB7',
600: '#68368C',
700: '#4C2C63',
800: '#332041',
900: '#201528',
},
}
$base: #401261; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #EDDCF9; $base-200: #DBBAF2; $base-300: #BF8BE4; $base-400: #A360D2; $base-500: #853EB7; $base-600: #68368C; $base-700: #4C2C63; $base-800: #332041; $base-900: #201528; $base-hover: #340F4F; $base-subtle: #C9A5E3;
{
"color": {
"base": {
"value": "#401261",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#EDDCF9",
"type": "color"
},
"200": {
"value": "#DBBAF2",
"type": "color"
},
"300": {
"value": "#BF8BE4",
"type": "color"
},
"400": {
"value": "#A360D2",
"type": "color"
},
"500": {
"value": "#853EB7",
"type": "color"
},
"600": {
"value": "#68368C",
"type": "color"
},
"700": {
"value": "#4C2C63",
"type": "color"
},
"800": {
"value": "#332041",
"type": "color"
},
"900": {
"value": "#201528",
"type": "color"
}
}
}
}