#402154 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #402154 works with other colors. Named schemes with #402154 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #402154 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #402154 at work across the surfaces designers actually ship.
:root {
--color-base: #402154;
--color-base-rgb: 64 33 84;
--color-base-oklch: oklch(31.5% 0.093 310.2);
--color-50: #F8F4FB;
--color-100: #ECE1F4;
--color-200: #DAC4E8;
--color-300: #BD9BD4;
--color-400: #A075BD;
--color-500: #8254A1;
--color-600: #66467C;
--color-700: #4B3659;
--color-800: #33263B;
--color-900: #201925;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F4FB',
100: '#ECE1F4',
200: '#DAC4E8',
300: '#BD9BD4',
400: '#A075BD',
500: '#8254A1',
600: '#66467C',
700: '#4B3659',
800: '#33263B',
900: '#201925',
},
}
$base: #402154; $base-ink: #FFFFFF; $base-50: #F8F4FB; $base-100: #ECE1F4; $base-200: #DAC4E8; $base-300: #BD9BD4; $base-400: #A075BD; $base-500: #8254A1; $base-600: #66467C; $base-700: #4B3659; $base-800: #33263B; $base-900: #201925; $base-hover: #331A44; $base-subtle: #C8B0D8;
{
"color": {
"base": {
"value": "#402154",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#ECE1F4",
"type": "color"
},
"200": {
"value": "#DAC4E8",
"type": "color"
},
"300": {
"value": "#BD9BD4",
"type": "color"
},
"400": {
"value": "#A075BD",
"type": "color"
},
"500": {
"value": "#8254A1",
"type": "color"
},
"600": {
"value": "#66467C",
"type": "color"
},
"700": {
"value": "#4B3659",
"type": "color"
},
"800": {
"value": "#33263B",
"type": "color"
},
"900": {
"value": "#201925",
"type": "color"
}
}
}
}