Nearest named color: Oxblood
#47001A
#47001A
Nearest named
Oxblood
Family
Pink
Lightness
25.5%
Chroma
0.102
Hue angle
7.3°
Temperature
Warm
Contrast on white
16.37:1 · AAA
Contrast on black
1.13:1 · Fail
Web-safe
#330033
CSS oklch()
26% 0.10 7

#47001A is a deep, warm red. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #47001A

Not just a swatch — here's how #47001A works with other colors. Named schemes with #47001A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Berry & Cream Lead · 5 colors

Oxblood sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

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Color Lab

How #47001A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 74/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 47/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 78/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 39/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 26/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 37/100
Low
Usable as a tinted surface in measured doses.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #47001A

For UI
For branding
For interior
For fashion
People also use #47001A with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 16.4:1. Use
Subtle surface Use #F3B4CB for cards and hover fills. Tint 80
Avoid beside #470002 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #47001A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #47001A;
  --color-base-rgb: 71 0 26;
  --color-base-oklch: oklch(25.5% 0.102 7.3);
  --color-50: #FEF0F5;
  --color-100: #FDD8E6;
  --color-200: #FCB1CC;
  --color-300: #F877A6;
  --color-400: #EC4683;
  --color-500: #D22263;
  --color-600: #9F2350;
  --color-700: #701F3D;
  --color-800: #48182A;
  --color-900: #2C111B;
  --color-on-base: #FFFFFF;
}