#480D71 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #480D71 works with other colors. Named schemes with #480D71 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #480D71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #480D71 at work across the surfaces designers actually ship.
:root {
--color-base: #480D71;
--color-base-rgb: 72 13 113;
--color-base-oklch: oklch(32.6% 0.154 305.4);
--color-50: #F8F1FE;
--color-100: #EDDAFC;
--color-200: #DCB6F6;
--color-300: #C085EB;
--color-400: #A458DA;
--color-500: #8635C0;
--color-600: #693092;
--color-700: #4D2867;
--color-800: #341D43;
--color-900: #201429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F8F1FE',
100: '#EDDAFC',
200: '#DCB6F6',
300: '#C085EB',
400: '#A458DA',
500: '#8635C0',
600: '#693092',
700: '#4D2867',
800: '#341D43',
900: '#201429',
},
}
$base: #480D71; $base-ink: #FFFFFF; $base-50: #F8F1FE; $base-100: #EDDAFC; $base-200: #DCB6F6; $base-300: #C085EB; $base-400: #A458DA; $base-500: #8635C0; $base-600: #693092; $base-700: #4D2867; $base-800: #341D43; $base-900: #201429; $base-hover: #3A0B5B; $base-subtle: #CBA3E8;
{
"color": {
"base": {
"value": "#480D71",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#EDDAFC",
"type": "color"
},
"200": {
"value": "#DCB6F6",
"type": "color"
},
"300": {
"value": "#C085EB",
"type": "color"
},
"400": {
"value": "#A458DA",
"type": "color"
},
"500": {
"value": "#8635C0",
"type": "color"
},
"600": {
"value": "#693092",
"type": "color"
},
"700": {
"value": "#4D2867",
"type": "color"
},
"800": {
"value": "#341D43",
"type": "color"
},
"900": {
"value": "#201429",
"type": "color"
}
}
}
}