#490477 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #490477 works with other colors. Named schemes with #490477 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #490477 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #490477 at work across the surfaces designers actually ship.
:root {
--color-base: #490477;
--color-base-rgb: 73 4 119;
--color-base-oklch: oklch(32.7% 0.166 304.3);
--color-50: #F9F0FE;
--color-100: #EED8FD;
--color-200: #DEB1FC;
--color-300: #C47CF4;
--color-400: #A84CE6;
--color-500: #8B29CC;
--color-600: #6C279B;
--color-700: #4F226D;
--color-800: #351A47;
--color-900: #21122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F9F0FE',
100: '#EED8FD',
200: '#DEB1FC',
300: '#C47CF4',
400: '#A84CE6',
500: '#8B29CC',
600: '#6C279B',
700: '#4F226D',
800: '#351A47',
900: '#21122B',
},
}
$base: #490477; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EED8FD; $base-200: #DEB1FC; $base-300: #C47CF4; $base-400: #A84CE6; $base-500: #8B29CC; $base-600: #6C279B; $base-700: #4F226D; $base-800: #351A47; $base-900: #21122B; $base-hover: #3A035E; $base-subtle: #CD9CEE;
{
"color": {
"base": {
"value": "#490477",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EED8FD",
"type": "color"
},
"200": {
"value": "#DEB1FC",
"type": "color"
},
"300": {
"value": "#C47CF4",
"type": "color"
},
"400": {
"value": "#A84CE6",
"type": "color"
},
"500": {
"value": "#8B29CC",
"type": "color"
},
"600": {
"value": "#6C279B",
"type": "color"
},
"700": {
"value": "#4F226D",
"type": "color"
},
"800": {
"value": "#351A47",
"type": "color"
},
"900": {
"value": "#21122B",
"type": "color"
}
}
}
}