What color is #490A72?

#490A72 is a dark, vivid violet. In RGB it is rgb(73, 10, 114), and in HSL hsl(276, 84%, 24%).

Is #490A72 accessible as text?

On white, #490A72 has a contrast ratio of 13.38:1 (passes WCAG AA for body text); on black it is 1.57:1 (fails). For text placed on #490A72, use white for the best readability.

What is the closest Tailwind color to #490A72?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #490A72?

#490A72 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #33710A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A72 below.

Is #490A72 good for buttons?

#490A72 works well for buttons and highlights, but use white text on #490A72 — black text only reaches 1.57:1, below the 4.5:1 needed for normal-size labels.

Is #490A72 the same as CSS indigo?

No — #490A72 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490A72 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A72

Not just a swatch — here's how #490A72 works with other colors. Named schemes with #490A72 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490A72 Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A72 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2D0033

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490A72 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490A72 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490A72 Secondary #615273 Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490A72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 61/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 48/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A72

For UI

For branding

For interior

For fashion

People also use #490A72 with

Phthalo Blue Byzantium Dark Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.4:1. Use

Subtle surface Use #DDC1F0 for cards and hover fills. Tint 80

Avoid beside #6A0A71 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A72 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A72;
  --color-base-rgb: 73 10 114;
  --color-base-oklch: oklch(32.6% 0.158 305.9);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DDB4F8;
  --color-300: #C281EE;
  --color-400: #A753DF;
  --color-500: #8930C4;
  --color-600: #6B2D95;
  --color-700: #4E2569;
  --color-800: #341C45;
  --color-900: #21132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F9F0FE',
    100: '#EED8FD',
    200: '#DDB4F8',
    300: '#C281EE',
    400: '#A753DF',
    500: '#8930C4',
    600: '#6B2D95',
    700: '#4E2569',
    800: '#341C45',
    900: '#21132A',
  },
}

$base: #490A72;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #EED8FD;
$base-200: #DDB4F8;
$base-300: #C281EE;
$base-400: #A753DF;
$base-500: #8930C4;
$base-600: #6B2D95;
$base-700: #4E2569;
$base-800: #341C45;
$base-900: #21132A;
$base-hover: #39085A;
$base-subtle: #CCA0EA;

{
    "color": {
        "base": {
            "value": "#490A72",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EED8FD",
                "type": "color"
            },
            "200": {
                "value": "#DDB4F8",
                "type": "color"
            },
            "300": {
                "value": "#C281EE",
                "type": "color"
            },
            "400": {
                "value": "#A753DF",
                "type": "color"
            },
            "500": {
                "value": "#8930C4",
                "type": "color"
            },
            "600": {
                "value": "#6B2D95",
                "type": "color"
            },
            "700": {
                "value": "#4E2569",
                "type": "color"
            },
            "800": {
                "value": "#341C45",
                "type": "color"
            },
            "900": {
                "value": "#21132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #490A72

Color Lab

Pairs with #490A72

UI roles & guardrails

In real applications

Scales

Every model

Export