What color is #490D71?

#490D71 is a dark, vivid violet. In RGB it is rgb(73, 13, 113), and in HSL hsl(276, 79%, 25%).

Is #490D71 accessible as text?

On white, #490D71 has a contrast ratio of 13.30:1 (passes WCAG AA for body text); on black it is 1.58:1 (fails). For text placed on #490D71, use white for the best readability.

What is the closest Tailwind color to #490D71?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #490D71?

#490D71 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #36720D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490D71 below.

Is #490D71 good for buttons?

#490D71 works well for buttons and highlights, but use white text on #490D71 — black text only reaches 1.58:1, below the 4.5:1 needed for normal-size labels.

Is #490D71 the same as CSS indigo?

No — #490D71 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490D71 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490D71

Not just a swatch — here's how #490D71 works with other colors. Named schemes with #490D71 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490D71 Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490D71 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2D0032

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490D71 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490D71 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490D71 Secondary #625272 Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490D71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 60/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 49/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490D71

For UI

For branding

For interior

For fashion

People also use #490D71 with

Zaffre Byzantium Dark Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.3:1. Use

Subtle surface Use #DDC3EF for cards and hover fills. Tint 80

Avoid beside #6B0D72 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490D71 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490D71;
  --color-base-rgb: 73 13 113;
  --color-base-oklch: oklch(32.7% 0.155 306.1);
  --color-50: #F9F1FE;
  --color-100: #EEDAFC;
  --color-200: #DDB6F6;
  --color-300: #C285EB;
  --color-400: #A658DA;
  --color-500: #8835C0;
  --color-600: #6B3092;
  --color-700: #4E2867;
  --color-800: #341D43;
  --color-900: #211429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F9F1FE',
    100: '#EEDAFC',
    200: '#DDB6F6',
    300: '#C285EB',
    400: '#A658DA',
    500: '#8835C0',
    600: '#6B3092',
    700: '#4E2867',
    800: '#341D43',
    900: '#211429',
  },
}

$base: #490D71;
$base-ink: #FFFFFF;
$base-50: #F9F1FE;
$base-100: #EEDAFC;
$base-200: #DDB6F6;
$base-300: #C285EB;
$base-400: #A658DA;
$base-500: #8835C0;
$base-600: #6B3092;
$base-700: #4E2867;
$base-800: #341D43;
$base-900: #211429;
$base-hover: #3B0B5B;
$base-subtle: #CDA3E8;

{
    "color": {
        "base": {
            "value": "#490D71",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F1FE",
                "type": "color"
            },
            "100": {
                "value": "#EEDAFC",
                "type": "color"
            },
            "200": {
                "value": "#DDB6F6",
                "type": "color"
            },
            "300": {
                "value": "#C285EB",
                "type": "color"
            },
            "400": {
                "value": "#A658DA",
                "type": "color"
            },
            "500": {
                "value": "#8835C0",
                "type": "color"
            },
            "600": {
                "value": "#6B3092",
                "type": "color"
            },
            "700": {
                "value": "#4E2867",
                "type": "color"
            },
            "800": {
                "value": "#341D43",
                "type": "color"
            },
            "900": {
                "value": "#211429",
                "type": "color"
            }
        }
    }
}