What color is #490E39?

#490E39 is a very dark magenta. In RGB it is rgb(73, 14, 57), and in HSL hsl(316, 68%, 17%).

Is #490E39 accessible as text?

On white, #490E39 has a contrast ratio of 14.94:1 (passes WCAG AA for body text); on black it is 1.41:1 (fails). For text placed on #490E39, use white for the best readability.

What is the closest Tailwind color to #490E39?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #490E39?

#490E39 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E491E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490E39 below.

Is #490E39 good for buttons?

#490E39 works well for buttons and highlights, but use white text on #490E39 — black text only reaches 1.41:1, below the 4.5:1 needed for normal-size labels.

Is #490E39 the same as CSS indigo?

No — #490E39 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#490E39 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490E39

Not just a swatch — here's how #490E39 works with other colors. Named schemes with #490E39 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #490E39 Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #490E39 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490E39 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #24000E

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #490E39 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490E39 Secondary #5D4755 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490E39 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490E39

For UI

For branding

For interior

For fashion

People also use #490E39 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.9:1. Use

Subtle surface Use #E9C0DE for cards and hover fills. Tint 80

Avoid beside #490E25 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490E39 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490E39;
  --color-base-rgb: 73 14 57;
  --color-base-oklch: oklch(28.6% 0.102 341.0);
  --color-50: #FDF2FA;
  --color-100: #F9DCF1;
  --color-200: #F2BBE3;
  --color-300: #E38CCC;
  --color-400: #D161B3;
  --color-500: #B63F96;
  --color-600: #8B3775;
  --color-700: #632C54;
  --color-800: #412038;
  --color-900: #281523;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF2FA',
    100: '#F9DCF1',
    200: '#F2BBE3',
    300: '#E38CCC',
    400: '#D161B3',
    500: '#B63F96',
    600: '#8B3775',
    700: '#632C54',
    800: '#412038',
    900: '#281523',
  },
}

$base: #490E39;
$base-ink: #FFFFFF;
$base-50: #FDF2FA;
$base-100: #F9DCF1;
$base-200: #F2BBE3;
$base-300: #E38CCC;
$base-400: #D161B3;
$base-500: #B63F96;
$base-600: #8B3775;
$base-700: #632C54;
$base-800: #412038;
$base-900: #281523;
$base-hover: #3A0B2E;
$base-subtle: #E09FCF;

{
    "color": {
        "base": {
            "value": "#490E39",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FA",
                "type": "color"
            },
            "100": {
                "value": "#F9DCF1",
                "type": "color"
            },
            "200": {
                "value": "#F2BBE3",
                "type": "color"
            },
            "300": {
                "value": "#E38CCC",
                "type": "color"
            },
            "400": {
                "value": "#D161B3",
                "type": "color"
            },
            "500": {
                "value": "#B63F96",
                "type": "color"
            },
            "600": {
                "value": "#8B3775",
                "type": "color"
            },
            "700": {
                "value": "#632C54",
                "type": "color"
            },
            "800": {
                "value": "#412038",
                "type": "color"
            },
            "900": {
                "value": "#281523",
                "type": "color"
            }
        }
    }
}