#49275F is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #49275F works with other colors. Named schemes with #49275F in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #49275F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #49275F at work across the surfaces designers actually ship.
:root {
--color-base: #49275F;
--color-base-rgb: 73 39 95;
--color-base-oklch: oklch(34.5% 0.100 310.2);
--color-50: #F8F4FB;
--color-100: #ECE2F4;
--color-200: #DAC5E7;
--color-300: #BD9CD3;
--color-400: #A076BC;
--color-500: #82559F;
--color-600: #66477B;
--color-700: #4B3658;
--color-800: #32263B;
--color-900: #201924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F8F4FB',
100: '#ECE2F4',
200: '#DAC5E7',
300: '#BD9CD3',
400: '#A076BC',
500: '#82559F',
600: '#66477B',
700: '#4B3658',
800: '#32263B',
900: '#201924',
},
}
$base: #49275F; $base-ink: #FFFFFF; $base-50: #F8F4FB; $base-100: #ECE2F4; $base-200: #DAC5E7; $base-300: #BD9CD3; $base-400: #A076BC; $base-500: #82559F; $base-600: #66477B; $base-700: #4B3658; $base-800: #32263B; $base-900: #201924; $base-hover: #391F4B; $base-subtle: #CAB4D8;
{
"color": {
"base": {
"value": "#49275F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#ECE2F4",
"type": "color"
},
"200": {
"value": "#DAC5E7",
"type": "color"
},
"300": {
"value": "#BD9CD3",
"type": "color"
},
"400": {
"value": "#A076BC",
"type": "color"
},
"500": {
"value": "#82559F",
"type": "color"
},
"600": {
"value": "#66477B",
"type": "color"
},
"700": {
"value": "#4B3658",
"type": "color"
},
"800": {
"value": "#32263B",
"type": "color"
},
"900": {
"value": "#201924",
"type": "color"
}
}
}
}