Nearest named color: Eggplant
#4E3360
#4E3360
Nearest named
Eggplant
Family
Purple
Lightness
37.3%
Chroma
0.081
Hue angle
310.6°
Temperature
Neutral-leaning
Contrast on white
10.68:1 · AAA
Contrast on black
1.74:1 · Fail
Web-safe
#663366
CSS oklch()
37% 0.08 311

#4E3360 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #4E3360

Not just a swatch — here's how #4E3360 works with other colors. Named schemes with #4E3360 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Eggplant plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Eggplant sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Eggplant carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Eggplant is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eggplant carrying the quiet middle.

Berry & Cream Lead · 5 colors

Eggplant sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #4E3360 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 62/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 54/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 31/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #4E3360

For UI
For branding
For interior
For fashion
People also use #4E3360 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.7:1. Use
Subtle surface Use #DCD3E3 for cards and hover fills. Tint 80
Avoid beside #5E3361 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4E3360 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4E3360;
  --color-base-rgb: 78 51 96;
  --color-base-oklch: oklch(37.3% 0.081 310.6);
  --color-50: #F8F5FA;
  --color-100: #ECE4F1;
  --color-200: #D9CAE3;
  --color-300: #BCA4CC;
  --color-400: #9E7FB3;
  --color-500: #805F96;
  --color-600: #654E74;
  --color-700: #4A3B54;
  --color-800: #322938;
  --color-900: #1F1A23;
  --color-on-base: #FFFFFF;
}