Nearest named color: Eminence
#552B73
#552B73
Nearest named
Eminence
Family
Purple
Lightness
38.0%
Chroma
0.123
Hue angle
308.6°
Temperature
Neutral-leaning
Contrast on white
10.61:1 · AAA
Contrast on black
1.75:1 · Fail
Web-safe
#663366
CSS oklch()
38% 0.12 309

#552B73 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #552B73

Not just a swatch — here's how #552B73 works with other colors. Named schemes with #552B73 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Eminence opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

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Color Lab

How #552B73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 33/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 67/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 23/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #552B73

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.6:1. Use
Subtle surface Use #DED0E7 for cards and hover fills. Tint 80
Avoid beside #6D2B73 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #552B73 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #552B73;
  --color-base-rgb: 85 43 115;
  --color-base-oklch: oklch(38.0% 0.123 308.6);
  --color-50: #F8F3FB;
  --color-100: #ECE1F5;
  --color-200: #D9C4E9;
  --color-300: #BD9AD5;
  --color-400: #9F73BF;
  --color-500: #8152A3;
  --color-600: #66447E;
  --color-700: #4A355A;
  --color-800: #32253C;
  --color-900: #201825;
  --color-on-base: #FFFFFF;
}