Nearest named color: Grape
#670CA3
#670CA3
Nearest named
Grape
Family
Purple
Lightness
41.5%
Chroma
0.208
Hue angle
304.7°
Temperature
Neutral-leaning
Contrast on white
9.73:1 · AAA
Contrast on black
1.91:1 · Fail
Web-safe
#660099
CSS oklch()
41% 0.21 305

#670CA3 is a deep, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #670CA3

Not just a swatch — here's how #670CA3 works with other colors. Named schemes with #670CA3 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #670CA3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 21/100
Low
Clean and current — no dusty, aged cast.
Luxury 57/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 80/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 75/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #670CA3

For UI
For branding
For interior
For fashion
People also use #670CA3 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.7:1. Use
Subtle surface Use #E2C8F2 for cards and hover fills. Tint 80
Avoid beside #970CA1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #670CA3 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #670CA3;
  --color-base-rgb: 103 12 163;
  --color-base-oklch: oklch(41.5% 0.208 304.7);
  --color-50: #F9F0FE;
  --color-100: #EED8FD;
  --color-200: #DDB3F9;
  --color-300: #C380EF;
  --color-400: #A752E0;
  --color-500: #8A2FC6;
  --color-600: #6C2B96;
  --color-700: #4E256A;
  --color-800: #351C45;
  --color-900: #21132A;
  --color-on-base: #FFFFFF;
}