What color is #694EA1?

#694EA1 is a medium violet. In RGB it is rgb(105, 78, 161), and in HSL hsl(260, 35%, 47%).

Is #694EA1 accessible as text?

On white, #694EA1 has a contrast ratio of 6.55:1 (passes WCAG AA for body text); on black it is 3.21:1 (fails). For text placed on #694EA1, use white for the best readability.

What is the closest Tailwind color to #694EA1?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #694EA1?

#694EA1 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #86A24E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #694EA1 below.

Is #694EA1 good for buttons?

#694EA1 works well for buttons and highlights, but use white text on #694EA1 — black text only reaches 3.21:1, below the 4.5:1 needed for normal-size labels.

Is #694EA1 the same as CSS rebeccapurple?

No — #694EA1 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#694EA1 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #694EA1

Not just a swatch — here's how #694EA1 works with other colors. Named schemes with #694EA1 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #694EA1 Surface #F5E5D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #694EA1 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #694EA1 Secondary #7E4632 Surface #EDD8C2 Accent #355248 Anchor #582237

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #694EA1 Anchor #3B2923 Surface #F3E1D1 Accent #739F7D Secondary #3C3734

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #694EA1 Secondary #8C85A3 Support #9D9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #694EA1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #694EA1

For UI

For branding

For interior

For fashion

People also use #694EA1 with

Glaucous Plum Moss Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.6:1. Use

Subtle surface Use #E2DDEB for cards and hover fills. Tint 80

Avoid beside #864EA2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #694EA1 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #694EA1;
  --color-base-rgb: 105 78 161;
  --color-base-oklch: oklch(49.2% 0.130 296.3);
  --color-50: #F6F4FA;
  --color-100: #E8E3F2;
  --color-200: #D1C8E4;
  --color-300: #B0A1CE;
  --color-400: #8F7CB6;
  --color-500: #705C99;
  --color-600: #5A4B77;
  --color-700: #433956;
  --color-800: #2E2839;
  --color-900: #1D1A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F6F4FA',
    100: '#E8E3F2',
    200: '#D1C8E4',
    300: '#B0A1CE',
    400: '#8F7CB6',
    500: '#705C99',
    600: '#5A4B77',
    700: '#433956',
    800: '#2E2839',
    900: '#1D1A23',
  },
}

$base: #694EA1;
$base-ink: #FFFFFF;
$base-50: #F6F4FA;
$base-100: #E8E3F2;
$base-200: #D1C8E4;
$base-300: #B0A1CE;
$base-400: #8F7CB6;
$base-500: #705C99;
$base-600: #5A4B77;
$base-700: #433956;
$base-800: #2E2839;
$base-900: #1D1A23;
$base-hover: #553E81;
$base-subtle: #D3CCE1;

{
    "color": {
        "base": {
            "value": "#694EA1",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F4FA",
                "type": "color"
            },
            "100": {
                "value": "#E8E3F2",
                "type": "color"
            },
            "200": {
                "value": "#D1C8E4",
                "type": "color"
            },
            "300": {
                "value": "#B0A1CE",
                "type": "color"
            },
            "400": {
                "value": "#8F7CB6",
                "type": "color"
            },
            "500": {
                "value": "#705C99",
                "type": "color"
            },
            "600": {
                "value": "#5A4B77",
                "type": "color"
            },
            "700": {
                "value": "#433956",
                "type": "color"
            },
            "800": {
                "value": "#2E2839",
                "type": "color"
            },
            "900": {
                "value": "#1D1A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #694EA1

Color Lab

Pairs with #694EA1

UI roles & guardrails

In real applications

Scales

Every model

Export