What color is #697264?

#697264 is a medium low-chroma cool gray with a subtle cool cast. In RGB it is rgb(105, 114, 100), and in HSL hsl(99, 7%, 42%).

Is #697264 accessible as text?

On white, #697264 has a contrast ratio of 5.01:1 (passes WCAG AA for body text); on black it is 4.19:1 (fails). For text placed on #697264, use white for the best readability.

What is the closest Tailwind color to #697264?

The nearest Tailwind CSS token is stone-500 (#79716B).

What colors go well with #697264?

As a neutral, #697264 pairs cleanly with either light or dark text depending on the surface, and sits under accent hues like blue, violet, emerald or warm orange — use it as a muted neutral, divider, icon or disabled-state color and let the accent carry the color.

Is #697264 the same as CSS dimgray?

No — #697264 is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color.

#697264 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #697264

Not just a swatch — here's how #697264 works with other colors. Named schemes with #697264 in its natural role, and a note on why the supporting colors balance it.

Botanical Studio Lead · 5 colors

Lead #697264 Secondary #4E6B3A Accent #AE6B00 Surface #EFEAD6 Anchor #3D2F21

Dim Gray leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Vintage Leather Lead · 5 colors

Lead #697264 Secondary #764D1C Surface #E6DBC0 Accent #3D513F Anchor #5B2323

Dim Gray plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #697264 Anchor #392B1E Surface #EDE4D0 Accent #899A6C Secondary #3A3833

Dim Gray anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #697264 Surface #EEE9DC Highlight #F5F1E7 Secondary #B7B09F Ink #2B2723

Dim Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #697264 Secondary #969994 Support #999286 Ink #17140F

Dim Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dim Gray carrying the quiet middle.

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Color Lab

How #697264 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 55/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 40/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 9/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #697264

For UI

For branding

For interior

For fashion

People also use #697264 with

Battleship Grey Dim Gray Platinum Outer Space

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.0:1. Use

Subtle surface Use #E1E3E0 for cards and hover fills. Tint 80

Avoid beside #647364 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #697264 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #697264;
  --color-base-rgb: 105 114 100;
  --color-base-oklch: oklch(54.0% 0.024 134.2);
  --color-50: #F7F8F7;
  --color-100: #EAECE9;
  --color-200: #D5D9D3;
  --color-300: #B6BCB3;
  --color-400: #979F93;
  --color-500: #798174;
  --color-600: #60655D;
  --color-700: #474A45;
  --color-800: #30322F;
  --color-900: #1E201D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dim-gray: {
    50: '#F7F8F7',
    100: '#EAECE9',
    200: '#D5D9D3',
    300: '#B6BCB3',
    400: '#979F93',
    500: '#798174',
    600: '#60655D',
    700: '#474A45',
    800: '#30322F',
    900: '#1E201D',
  },
}

$base: #697264;
$base-ink: #FFFFFF;
$base-50: #F7F8F7;
$base-100: #EAECE9;
$base-200: #D5D9D3;
$base-300: #B6BCB3;
$base-400: #979F93;
$base-500: #798174;
$base-600: #60655D;
$base-700: #474A45;
$base-800: #30322F;
$base-900: #1E201D;
$base-hover: #545C50;
$base-subtle: #D2D5D0;

{
    "color": {
        "base": {
            "value": "#697264",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F8F7",
                "type": "color"
            },
            "100": {
                "value": "#EAECE9",
                "type": "color"
            },
            "200": {
                "value": "#D5D9D3",
                "type": "color"
            },
            "300": {
                "value": "#B6BCB3",
                "type": "color"
            },
            "400": {
                "value": "#979F93",
                "type": "color"
            },
            "500": {
                "value": "#798174",
                "type": "color"
            },
            "600": {
                "value": "#60655D",
                "type": "color"
            },
            "700": {
                "value": "#474A45",
                "type": "color"
            },
            "800": {
                "value": "#30322F",
                "type": "color"
            },
            "900": {
                "value": "#1E201D",
                "type": "color"
            }
        }
    }
}

Palettes built on #697264

Color Lab

Pairs with #697264

UI roles & guardrails

In real applications

Scales

Every model

Export