What color is #697E72?

#697E72 is a medium low-chroma cool gray with a subtle cool cast. In RGB it is rgb(105, 126, 114), and in HSL hsl(146, 9%, 45%).

Is #697E72 accessible as text?

On white, #697E72 has a contrast ratio of 4.35:1 (fails WCAG AA for body text); on black it is 4.83:1 (passes). For text placed on #697E72, use black for the best readability.

What is the closest Tailwind color to #697E72?

The nearest Tailwind CSS token is neutral-500 (#737373).

What colors go well with #697E72?

As a neutral, #697E72 pairs cleanly with either light or dark text depending on the surface, and sits under accent hues like blue, violet, emerald or warm orange — use it as a muted neutral, divider, icon or disabled-state color and let the accent carry the color.

Is #697E72 the same as CSS gray?

No — #697E72 is not the CSS named color gray, but gray (#808080) is the closest CSS named color.

#697E72 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #697E72

Not just a swatch — here's how #697E72 works with other colors. Named schemes with #697E72 in its natural role, and a note on why the supporting colors balance it.

Botanical Studio Lead · 5 colors

Lead #697E72 Secondary #4A6C3E Accent #AC6D00 Surface #EEEAD6 Anchor #3C2F20

Gray leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Vintage Leather Lead · 5 colors

Lead #697E72 Secondary #744E1A Surface #E5DBC0 Accent #3B5141 Anchor #5B2320

Gray plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #697E72 Anchor #382B1E Surface #EDE4D0 Accent #859B6E Secondary #3A3833

Gray anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #697E72 Surface #EDEADC Highlight #F5F1E7 Secondary #B6B09F Ink #2A2723

Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #697E72 Secondary #9DA4A0 Support #989286 Ink #17140F

Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Gray carrying the quiet middle.

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Color Lab

How #697E72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 40/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 12/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 50/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #697E72

For UI

For branding

For interior

For fashion

People also use #697E72 with

Battleship Grey Slate Gray Dim Gray Platinum Outer Space

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.3:1. Use

Subtle surface Use #E1E5E3 for cards and hover fills. Tint 80

Avoid beside #687D78 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #697E72 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #697E72;
  --color-base-rgb: 105 126 114;
  --color-base-oklch: oklch(57.3% 0.031 160.2);
  --color-50: #F7F8F7;
  --color-100: #E9EDEA;
  --color-200: #D3DAD6;
  --color-300: #B2BDB7;
  --color-400: #92A098;
  --color-500: #728279;
  --color-600: #5B6760;
  --color-700: #444B47;
  --color-800: #2E3330;
  --color-900: #1D201E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  gray: {
    50: '#F7F8F7',
    100: '#E9EDEA',
    200: '#D3DAD6',
    300: '#B2BDB7',
    400: '#92A098',
    500: '#728279',
    600: '#5B6760',
    700: '#444B47',
    800: '#2E3330',
    900: '#1D201E',
  },
}

$base: #697E72;
$base-ink: #141310;
$base-50: #F7F8F7;
$base-100: #E9EDEA;
$base-200: #D3DAD6;
$base-300: #B2BDB7;
$base-400: #92A098;
$base-500: #728279;
$base-600: #5B6760;
$base-700: #444B47;
$base-800: #2E3330;
$base-900: #1D201E;
$base-hover: #54645B;
$base-subtle: #D2D8D5;

{
    "color": {
        "base": {
            "value": "#697E72",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F8F7",
                "type": "color"
            },
            "100": {
                "value": "#E9EDEA",
                "type": "color"
            },
            "200": {
                "value": "#D3DAD6",
                "type": "color"
            },
            "300": {
                "value": "#B2BDB7",
                "type": "color"
            },
            "400": {
                "value": "#92A098",
                "type": "color"
            },
            "500": {
                "value": "#728279",
                "type": "color"
            },
            "600": {
                "value": "#5B6760",
                "type": "color"
            },
            "700": {
                "value": "#444B47",
                "type": "color"
            },
            "800": {
                "value": "#2E3330",
                "type": "color"
            },
            "900": {
                "value": "#1D201E",
                "type": "color"
            }
        }
    }
}

Palettes built on #697E72

Color Lab

Pairs with #697E72

UI roles & guardrails

In real applications

Scales

Every model

Export