What color is #701F1F?

#701F1F is a dark reddish brown. In RGB it is rgb(112, 31, 31), and in HSL hsl(0, 57%, 28%).

Is #701F1F accessible as text?

On white, #701F1F has a contrast ratio of 11.03:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #701F1F, use white for the best readability.

What is the closest Tailwind color to #701F1F?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #701F1F?

#701F1F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1F7070. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #701F1F below.

Is #701F1F good for buttons?

#701F1F works well for buttons and highlights, but use white text on #701F1F — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #701F1F the same as CSS maroon?

No — #701F1F is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#701F1F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #701F1F

Not just a swatch — here's how #701F1F works with other colors. Named schemes with #701F1F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #701F1F Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #701F1F Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #701F1F Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #701F1F Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #3F1000

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #701F1F Secondary #7C5D5B Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

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Color Lab

How #701F1F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 90/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #701F1F

For UI

For branding

For interior

For fashion

People also use #701F1F with

Cranberry Coffee Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #E9CBCB for cards and hover fills. Tint 80

Avoid beside #703A1F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #701F1F at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #701F1F;
  --color-base-rgb: 112 31 31;
  --color-base-oklch: oklch(37.0% 0.114 24.7);
  --color-50: #FCF3F3;
  --color-100: #F7DEDE;
  --color-200: #EDBFBF;
  --color-300: #DC9393;
  --color-400: #C86A6A;
  --color-500: #AD4848;
  --color-600: #843D3D;
  --color-700: #5E3030;
  --color-800: #3E2323;
  --color-900: #261717;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FCF3F3',
    100: '#F7DEDE',
    200: '#EDBFBF',
    300: '#DC9393',
    400: '#C86A6A',
    500: '#AD4848',
    600: '#843D3D',
    700: '#5E3030',
    800: '#3E2323',
    900: '#261717',
  },
}

$base: #701F1F;
$base-ink: #FFFFFF;
$base-50: #FCF3F3;
$base-100: #F7DEDE;
$base-200: #EDBFBF;
$base-300: #DC9393;
$base-400: #C86A6A;
$base-500: #AD4848;
$base-600: #843D3D;
$base-700: #5E3030;
$base-800: #3E2323;
$base-900: #261717;
$base-hover: #5A1919;
$base-subtle: #E0B0B0;

{
    "color": {
        "base": {
            "value": "#701F1F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F3",
                "type": "color"
            },
            "100": {
                "value": "#F7DEDE",
                "type": "color"
            },
            "200": {
                "value": "#EDBFBF",
                "type": "color"
            },
            "300": {
                "value": "#DC9393",
                "type": "color"
            },
            "400": {
                "value": "#C86A6A",
                "type": "color"
            },
            "500": {
                "value": "#AD4848",
                "type": "color"
            },
            "600": {
                "value": "#843D3D",
                "type": "color"
            },
            "700": {
                "value": "#5E3030",
                "type": "color"
            },
            "800": {
                "value": "#3E2323",
                "type": "color"
            },
            "900": {
                "value": "#261717",
                "type": "color"
            }
        }
    }
}

Palettes built on #701F1F

Color Lab

Pairs with #701F1F

UI roles & guardrails

In real applications

Scales

Every model

Export