#70259B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #70259B works with other colors. Named schemes with #70259B in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #70259B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #70259B at work across the surfaces designers actually ship.
:root {
--color-base: #70259B;
--color-base-rgb: 112 37 155;
--color-base-oklch: oklch(43.8% 0.183 309.7);
--color-50: #F9F2FC;
--color-100: #EEDDF8;
--color-200: #DDBDEF;
--color-300: #C290DF;
--color-400: #A667CB;
--color-500: #8945B0;
--color-600: #6B3B87;
--color-700: #4E2F60;
--color-800: #34223F;
--color-900: #211627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F2FC',
100: '#EEDDF8',
200: '#DDBDEF',
300: '#C290DF',
400: '#A667CB',
500: '#8945B0',
600: '#6B3B87',
700: '#4E2F60',
800: '#34223F',
900: '#211627',
},
}
$base: #70259B; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #EEDDF8; $base-200: #DDBDEF; $base-300: #C290DF; $base-400: #A667CB; $base-500: #8945B0; $base-600: #6B3B87; $base-700: #4E2F60; $base-800: #34223F; $base-900: #211627; $base-hover: #5A1E7D; $base-subtle: #D5BAE6;
{
"color": {
"base": {
"value": "#70259B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#EEDDF8",
"type": "color"
},
"200": {
"value": "#DDBDEF",
"type": "color"
},
"300": {
"value": "#C290DF",
"type": "color"
},
"400": {
"value": "#A667CB",
"type": "color"
},
"500": {
"value": "#8945B0",
"type": "color"
},
"600": {
"value": "#6B3B87",
"type": "color"
},
"700": {
"value": "#4E2F60",
"type": "color"
},
"800": {
"value": "#34223F",
"type": "color"
},
"900": {
"value": "#211627",
"type": "color"
}
}
}
}