#702FB2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #702FB2 works with other colors. Named schemes with #702FB2 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #702FB2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #702FB2 at work across the surfaces designers actually ship.
:root {
--color-base: #702FB2;
--color-base-rgb: 112 47 178;
--color-base-oklch: oklch(46.7% 0.195 301.8);
--color-50: #F7F2FC;
--color-100: #EBDEF7;
--color-200: #D6BFEE;
--color-300: #B892DD;
--color-400: #9969C9;
--color-500: #7A47AD;
--color-600: #613D85;
--color-700: #47305F;
--color-800: #30233E;
--color-900: #1F1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F2FC',
100: '#EBDEF7',
200: '#D6BFEE',
300: '#B892DD',
400: '#9969C9',
500: '#7A47AD',
600: '#613D85',
700: '#47305F',
800: '#30233E',
900: '#1F1726',
},
}
$base: #702FB2; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #EBDEF7; $base-200: #D6BFEE; $base-300: #B892DD; $base-400: #9969C9; $base-500: #7A47AD; $base-600: #613D85; $base-700: #47305F; $base-800: #30233E; $base-900: #1F1726; $base-hover: #5A268E; $base-subtle: #D4C1E7;
{
"color": {
"base": {
"value": "#702FB2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#EBDEF7",
"type": "color"
},
"200": {
"value": "#D6BFEE",
"type": "color"
},
"300": {
"value": "#B892DD",
"type": "color"
},
"400": {
"value": "#9969C9",
"type": "color"
},
"500": {
"value": "#7A47AD",
"type": "color"
},
"600": {
"value": "#613D85",
"type": "color"
},
"700": {
"value": "#47305F",
"type": "color"
},
"800": {
"value": "#30233E",
"type": "color"
},
"900": {
"value": "#1F1726",
"type": "color"
}
}
}
}