#703BBF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #703BBF works with other colors. Named schemes with #703BBF in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #703BBF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #703BBF at work across the surfaces designers actually ship.
:root {
--color-base: #703BBF;
--color-base-rgb: 112 59 191;
--color-base-oklch: oklch(49.2% 0.195 297.0);
--color-50: #F6F3FC;
--color-100: #E8DFF6;
--color-200: #D2C1EC;
--color-300: #B195DA;
--color-400: #906DC5;
--color-500: #714CA9;
--color-600: #5A4082;
--color-700: #43325D;
--color-800: #2E243D;
--color-900: #1D1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F6F3FC',
100: '#E8DFF6',
200: '#D2C1EC',
300: '#B195DA',
400: '#906DC5',
500: '#714CA9',
600: '#5A4082',
700: '#43325D',
800: '#2E243D',
900: '#1D1726',
},
}
$base: #703BBF; $base-ink: #FFFFFF; $base-50: #F6F3FC; $base-100: #E8DFF6; $base-200: #D2C1EC; $base-300: #B195DA; $base-400: #906DC5; $base-500: #714CA9; $base-600: #5A4082; $base-700: #43325D; $base-800: #2E243D; $base-900: #1D1726; $base-hover: #592F99; $base-subtle: #D5C8E8;
{
"color": {
"base": {
"value": "#703BBF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F3FC",
"type": "color"
},
"100": {
"value": "#E8DFF6",
"type": "color"
},
"200": {
"value": "#D2C1EC",
"type": "color"
},
"300": {
"value": "#B195DA",
"type": "color"
},
"400": {
"value": "#906DC5",
"type": "color"
},
"500": {
"value": "#714CA9",
"type": "color"
},
"600": {
"value": "#5A4082",
"type": "color"
},
"700": {
"value": "#43325D",
"type": "color"
},
"800": {
"value": "#2E243D",
"type": "color"
},
"900": {
"value": "#1D1726",
"type": "color"
}
}
}
}