#704EA6 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #704EA6 works with other colors. Named schemes with #704EA6 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #704EA6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704EA6 at work across the surfaces designers actually ship.
:root {
--color-base: #704EA6;
--color-base-rgb: 112 78 166;
--color-base-oklch: oklch(50.2% 0.137 299.2);
--color-50: #F7F4FA;
--color-100: #E9E3F2;
--color-200: #D3C8E5;
--color-300: #B2A0CF;
--color-400: #927BB7;
--color-500: #735B9A;
--color-600: #5C4A77;
--color-700: #443956;
--color-800: #2E2839;
--color-900: #1D1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F7F4FA',
100: '#E9E3F2',
200: '#D3C8E5',
300: '#B2A0CF',
400: '#927BB7',
500: '#735B9A',
600: '#5C4A77',
700: '#443956',
800: '#2E2839',
900: '#1D1A23',
},
}
$base: #704EA6; $base-ink: #FFFFFF; $base-50: #F7F4FA; $base-100: #E9E3F2; $base-200: #D3C8E5; $base-300: #B2A0CF; $base-400: #927BB7; $base-500: #735B9A; $base-600: #5C4A77; $base-700: #443956; $base-800: #2E2839; $base-900: #1D1A23; $base-hover: #5A3F85; $base-subtle: #D5CCE2;
{
"color": {
"base": {
"value": "#704EA6",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FA",
"type": "color"
},
"100": {
"value": "#E9E3F2",
"type": "color"
},
"200": {
"value": "#D3C8E5",
"type": "color"
},
"300": {
"value": "#B2A0CF",
"type": "color"
},
"400": {
"value": "#927BB7",
"type": "color"
},
"500": {
"value": "#735B9A",
"type": "color"
},
"600": {
"value": "#5C4A77",
"type": "color"
},
"700": {
"value": "#443956",
"type": "color"
},
"800": {
"value": "#2E2839",
"type": "color"
},
"900": {
"value": "#1D1A23",
"type": "color"
}
}
}
}