#704EAF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #704EAF works with other colors. Named schemes with #704EAF in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #704EAF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #704EAF at work across the surfaces designers actually ship.
:root {
--color-base: #704EAF;
--color-base-rgb: 112 78 175;
--color-base-oklch: oklch(50.8% 0.149 296.9);
--color-50: #F6F4FB;
--color-100: #E8E2F3;
--color-200: #D2C7E6;
--color-300: #B09FD0;
--color-400: #907AB8;
--color-500: #70599C;
--color-600: #5A4979;
--color-700: #433857;
--color-800: #2E273A;
--color-900: #1D1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F6F4FB',
100: '#E8E2F3',
200: '#D2C7E6',
300: '#B09FD0',
400: '#907AB8',
500: '#70599C',
600: '#5A4979',
700: '#433857',
800: '#2E273A',
900: '#1D1924',
},
}
$base: #704EAF; $base-ink: #FFFFFF; $base-50: #F6F4FB; $base-100: #E8E2F3; $base-200: #D2C7E6; $base-300: #B09FD0; $base-400: #907AB8; $base-500: #70599C; $base-600: #5A4979; $base-700: #433857; $base-800: #2E273A; $base-900: #1D1924; $base-hover: #5A3F8D; $base-subtle: #D5CEE4;
{
"color": {
"base": {
"value": "#704EAF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FB",
"type": "color"
},
"100": {
"value": "#E8E2F3",
"type": "color"
},
"200": {
"value": "#D2C7E6",
"type": "color"
},
"300": {
"value": "#B09FD0",
"type": "color"
},
"400": {
"value": "#907AB8",
"type": "color"
},
"500": {
"value": "#70599C",
"type": "color"
},
"600": {
"value": "#5A4979",
"type": "color"
},
"700": {
"value": "#433857",
"type": "color"
},
"800": {
"value": "#2E273A",
"type": "color"
},
"900": {
"value": "#1D1924",
"type": "color"
}
}
}
}