#7121AB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7121AB works with other colors. Named schemes with #7121AB in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7121AB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7121AB at work across the surfaces designers actually ship.
:root {
--color-base: #7121AB;
--color-base-rgb: 113 33 171;
--color-base-oklch: oklch(44.9% 0.203 305.6);
--color-50: #F8F2FD;
--color-100: #EDDCF9;
--color-200: #DBBBF2;
--color-300: #BF8CE3;
--color-400: #A261D1;
--color-500: #843FB6;
--color-600: #68378B;
--color-700: #4C2C63;
--color-800: #332041;
--color-900: #201528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F2FD',
100: '#EDDCF9',
200: '#DBBBF2',
300: '#BF8CE3',
400: '#A261D1',
500: '#843FB6',
600: '#68378B',
700: '#4C2C63',
800: '#332041',
900: '#201528',
},
}
$base: #7121AB; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #EDDCF9; $base-200: #DBBBF2; $base-300: #BF8CE3; $base-400: #A261D1; $base-500: #843FB6; $base-600: #68378B; $base-700: #4C2C63; $base-800: #332041; $base-900: #201528; $base-hover: #5B1A89; $base-subtle: #D5B9E9;
{
"color": {
"base": {
"value": "#7121AB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#EDDCF9",
"type": "color"
},
"200": {
"value": "#DBBBF2",
"type": "color"
},
"300": {
"value": "#BF8CE3",
"type": "color"
},
"400": {
"value": "#A261D1",
"type": "color"
},
"500": {
"value": "#843FB6",
"type": "color"
},
"600": {
"value": "#68378B",
"type": "color"
},
"700": {
"value": "#4C2C63",
"type": "color"
},
"800": {
"value": "#332041",
"type": "color"
},
"900": {
"value": "#201528",
"type": "color"
}
}
}
}