#712397 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #712397 works with other colors. Named schemes with #712397 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #712397 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712397 at work across the surfaces designers actually ship.
:root {
--color-base: #712397;
--color-base-rgb: 113 35 151;
--color-base-oklch: oklch(43.4% 0.181 311.8);
--color-50: #F9F2FD;
--color-100: #EFDDF8;
--color-200: #DFBDEF;
--color-300: #C590E0;
--color-400: #AA66CC;
--color-500: #8D44B1;
--color-600: #6E3A87;
--color-700: #502E60;
--color-800: #35223F;
--color-900: #211627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F2FD',
100: '#EFDDF8',
200: '#DFBDEF',
300: '#C590E0',
400: '#AA66CC',
500: '#8D44B1',
600: '#6E3A87',
700: '#502E60',
800: '#35223F',
900: '#211627',
},
}
$base: #712397; $base-ink: #FFFFFF; $base-50: #F9F2FD; $base-100: #EFDDF8; $base-200: #DFBDEF; $base-300: #C590E0; $base-400: #AA66CC; $base-500: #8D44B1; $base-600: #6E3A87; $base-700: #502E60; $base-800: #35223F; $base-900: #211627; $base-hover: #591C77; $base-subtle: #D6B7E5;
{
"color": {
"base": {
"value": "#712397",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FD",
"type": "color"
},
"100": {
"value": "#EFDDF8",
"type": "color"
},
"200": {
"value": "#DFBDEF",
"type": "color"
},
"300": {
"value": "#C590E0",
"type": "color"
},
"400": {
"value": "#AA66CC",
"type": "color"
},
"500": {
"value": "#8D44B1",
"type": "color"
},
"600": {
"value": "#6E3A87",
"type": "color"
},
"700": {
"value": "#502E60",
"type": "color"
},
"800": {
"value": "#35223F",
"type": "color"
},
"900": {
"value": "#211627",
"type": "color"
}
}
}
}