#712DDE is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #712DDE works with other colors. Named schemes with #712DDE in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #712DDE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #712DDE at work across the surfaces designers actually ship.
:root {
--color-base: #712DDE;
--color-base-rgb: 113 45 222;
--color-base-oklch: oklch(50.4% 0.242 292.8);
--color-50: #F6F1FD;
--color-100: #E7DBFA;
--color-200: #CFB9F4;
--color-300: #AD88E7;
--color-400: #8B5DD5;
--color-500: #6B3ABB;
--color-600: #56338E;
--color-700: #412A65;
--color-800: #2C1F42;
--color-900: #1C1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F6F1FD',
100: '#E7DBFA',
200: '#CFB9F4',
300: '#AD88E7',
400: '#8B5DD5',
500: '#6B3ABB',
600: '#56338E',
700: '#412A65',
800: '#2C1F42',
900: '#1C1528',
},
}
$base: #712DDE; $base-ink: #FFFFFF; $base-50: #F6F1FD; $base-100: #E7DBFA; $base-200: #CFB9F4; $base-300: #AD88E7; $base-400: #8B5DD5; $base-500: #6B3ABB; $base-600: #56338E; $base-700: #412A65; $base-800: #2C1F42; $base-900: #1C1528; $base-hover: #581DB8; $base-subtle: #D6C6EF;
{
"color": {
"base": {
"value": "#712DDE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F1FD",
"type": "color"
},
"100": {
"value": "#E7DBFA",
"type": "color"
},
"200": {
"value": "#CFB9F4",
"type": "color"
},
"300": {
"value": "#AD88E7",
"type": "color"
},
"400": {
"value": "#8B5DD5",
"type": "color"
},
"500": {
"value": "#6B3ABB",
"type": "color"
},
"600": {
"value": "#56338E",
"type": "color"
},
"700": {
"value": "#412A65",
"type": "color"
},
"800": {
"value": "#2C1F42",
"type": "color"
},
"900": {
"value": "#1C1528",
"type": "color"
}
}
}
}