#714FA4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #714FA4 works with other colors. Named schemes with #714FA4 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #714FA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #714FA4 at work across the surfaces designers actually ship.
:root {
--color-base: #714FA4;
--color-base-rgb: 113 79 164;
--color-base-oklch: oklch(50.4% 0.133 300.1);
--color-50: #F7F4FA;
--color-100: #E9E3F2;
--color-200: #D3C8E4;
--color-300: #B3A1CE;
--color-400: #937CB6;
--color-500: #745C99;
--color-600: #5D4B77;
--color-700: #453956;
--color-800: #2F2839;
--color-900: #1E1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F7F4FA',
100: '#E9E3F2',
200: '#D3C8E4',
300: '#B3A1CE',
400: '#937CB6',
500: '#745C99',
600: '#5D4B77',
700: '#453956',
800: '#2F2839',
900: '#1E1A23',
},
}
$base: #714FA4; $base-ink: #FFFFFF; $base-50: #F7F4FA; $base-100: #E9E3F2; $base-200: #D3C8E4; $base-300: #B3A1CE; $base-400: #937CB6; $base-500: #745C99; $base-600: #5D4B77; $base-700: #453956; $base-800: #2F2839; $base-900: #1E1A23; $base-hover: #5B4084; $base-subtle: #D5CDE2;
{
"color": {
"base": {
"value": "#714FA4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FA",
"type": "color"
},
"100": {
"value": "#E9E3F2",
"type": "color"
},
"200": {
"value": "#D3C8E4",
"type": "color"
},
"300": {
"value": "#B3A1CE",
"type": "color"
},
"400": {
"value": "#937CB6",
"type": "color"
},
"500": {
"value": "#745C99",
"type": "color"
},
"600": {
"value": "#5D4B77",
"type": "color"
},
"700": {
"value": "#453956",
"type": "color"
},
"800": {
"value": "#2F2839",
"type": "color"
},
"900": {
"value": "#1E1A23",
"type": "color"
}
}
}
}