#720A45 is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #720A45 works with other colors. Named schemes with #720A45 in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #720A45 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #720A45 at work across the surfaces designers actually ship.
:root {
--color-base: #720A45;
--color-base-rgb: 114 10 69;
--color-base-oklch: oklch(36.7% 0.143 353.3);
--color-50: #FEF0F8;
--color-100: #FDD8ED;
--color-200: #F8B4DB;
--color-300: #EE81BF;
--color-400: #DF53A2;
--color-500: #C43084;
--color-600: #952D68;
--color-700: #69254C;
--color-800: #451C33;
--color-900: #2A1320;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF0F8',
100: '#FDD8ED',
200: '#F8B4DB',
300: '#EE81BF',
400: '#DF53A2',
500: '#C43084',
600: '#952D68',
700: '#69254C',
800: '#451C33',
900: '#2A1320',
},
}
$base: #720A45; $base-ink: #FFFFFF; $base-50: #FEF0F8; $base-100: #FDD8ED; $base-200: #F8B4DB; $base-300: #EE81BF; $base-400: #DF53A2; $base-500: #C43084; $base-600: #952D68; $base-700: #69254C; $base-800: #451C33; $base-900: #2A1320; $base-hover: #5A0836; $base-subtle: #EAA0CA;
{
"color": {
"base": {
"value": "#720A45",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F8",
"type": "color"
},
"100": {
"value": "#FDD8ED",
"type": "color"
},
"200": {
"value": "#F8B4DB",
"type": "color"
},
"300": {
"value": "#EE81BF",
"type": "color"
},
"400": {
"value": "#DF53A2",
"type": "color"
},
"500": {
"value": "#C43084",
"type": "color"
},
"600": {
"value": "#952D68",
"type": "color"
},
"700": {
"value": "#69254C",
"type": "color"
},
"800": {
"value": "#451C33",
"type": "color"
},
"900": {
"value": "#2A1320",
"type": "color"
}
}
}
}