What color is #730FA4?

#730FA4 is a dark, vivid purple. In RGB it is rgb(115, 15, 164), and in HSL hsl(280, 83%, 35%).

Is #730FA4 accessible as text?

On white, #730FA4 has a contrast ratio of 9.00:1 (passes WCAG AA for body text); on black it is 2.33:1 (fails). For text placed on #730FA4, use white for the best readability.

What is the closest Tailwind color to #730FA4?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #730FA4?

#730FA4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #41A30F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730FA4 below.

Is #730FA4 good for buttons?

#730FA4 works well for buttons and highlights, but use white text on #730FA4 — black text only reaches 2.33:1, below the 4.5:1 needed for normal-size labels.

Is #730FA4 the same as CSS rebeccapurple?

No — #730FA4 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#730FA4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730FA4

Not just a swatch — here's how #730FA4 works with other colors. Named schemes with #730FA4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #730FA4 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #730FA4 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9449C3

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #730FA4 Secondary #866C99 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #730FA4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #730FA4 Secondary #E86B69 Accent #F39546 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #730FA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 61/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730FA4

For UI

For branding

For interior

For fashion

People also use #730FA4 with

Medium Blue Dark Magenta Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.0:1. Use

Subtle surface Use #E4CAF2 for cards and hover fills. Tint 80

Avoid beside #A30FA3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730FA4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730FA4;
  --color-base-rgb: 115 15 164;
  --color-base-oklch: oklch(43.4% 0.210 309.7);
  --color-50: #FAF0FE;
  --color-100: #F1D9FD;
  --color-200: #E1B4F8;
  --color-300: #C982ED;
  --color-400: #B054DE;
  --color-500: #9331C3;
  --color-600: #722D95;
  --color-700: #532669;
  --color-800: #371C44;
  --color-900: #22132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#FAF0FE',
    100: '#F1D9FD',
    200: '#E1B4F8',
    300: '#C982ED',
    400: '#B054DE',
    500: '#9331C3',
    600: '#722D95',
    700: '#532669',
    800: '#371C44',
    900: '#22132A',
  },
}

$base: #730FA4;
$base-ink: #FFFFFF;
$base-50: #FAF0FE;
$base-100: #F1D9FD;
$base-200: #E1B4F8;
$base-300: #C982ED;
$base-400: #B054DE;
$base-500: #9331C3;
$base-600: #722D95;
$base-700: #532669;
$base-800: #371C44;
$base-900: #22132A;
$base-hover: #5B0C83;
$base-subtle: #D8AEED;

{
    "color": {
        "base": {
            "value": "#730FA4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F1D9FD",
                "type": "color"
            },
            "200": {
                "value": "#E1B4F8",
                "type": "color"
            },
            "300": {
                "value": "#C982ED",
                "type": "color"
            },
            "400": {
                "value": "#B054DE",
                "type": "color"
            },
            "500": {
                "value": "#9331C3",
                "type": "color"
            },
            "600": {
                "value": "#722D95",
                "type": "color"
            },
            "700": {
                "value": "#532669",
                "type": "color"
            },
            "800": {
                "value": "#371C44",
                "type": "color"
            },
            "900": {
                "value": "#22132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #730FA4

Color Lab

Pairs with #730FA4

UI roles & guardrails

In real applications

Scales

Every model

Export