What color is #7331A3?

#7331A3 is a medium violet. In RGB it is rgb(115, 49, 163), and in HSL hsl(275, 54%, 42%).

Is #7331A3 accessible as text?

On white, #7331A3 has a contrast ratio of 7.79:1 (passes WCAG AA for body text); on black it is 2.70:1 (fails). For text placed on #7331A3, use white for the best readability.

What is the closest Tailwind color to #7331A3?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7331A3?

#7331A3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #61A531. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7331A3 below.

Is #7331A3 good for buttons?

#7331A3 works well for buttons and highlights, but use white text on #7331A3 — black text only reaches 2.70:1, below the 4.5:1 needed for normal-size labels.

Is #7331A3 the same as CSS rebeccapurple?

No — #7331A3 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7331A3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7331A3

Not just a swatch — here's how #7331A3 works with other colors. Named schemes with #7331A3 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7331A3 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7331A3 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7331A3 Secondary #7E4631 Surface #EDD8C1 Accent #355249 Anchor #592236

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7331A3 Anchor #3B2923 Surface #F2E1D1 Accent #9F9361 Secondary #3C3734

Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7331A3 Secondary #8A779E Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7331A3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7331A3

For UI

For branding

For interior

For fashion

People also use #7331A3 with

Cerulean Fandango Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #E3D6ED for cards and hover fills. Tint 80

Avoid beside #9B31A5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7331A3 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7331A3;
  --color-base-rgb: 115 49 163;
  --color-base-oklch: oklch(46.1% 0.177 307.3);
  --color-50: #F8F3FC;
  --color-100: #EDDFF6;
  --color-200: #DAC0EC;
  --color-300: #BD95DA;
  --color-400: #A06CC6;
  --color-500: #824BAA;
  --color-600: #673F83;
  --color-700: #4B325D;
  --color-800: #33233D;
  --color-900: #201726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F3FC',
    100: '#EDDFF6',
    200: '#DAC0EC',
    300: '#BD95DA',
    400: '#A06CC6',
    500: '#824BAA',
    600: '#673F83',
    700: '#4B325D',
    800: '#33233D',
    900: '#201726',
  },
}

$base: #7331A3;
$base-ink: #FFFFFF;
$base-50: #F8F3FC;
$base-100: #EDDFF6;
$base-200: #DAC0EC;
$base-300: #BD95DA;
$base-400: #A06CC6;
$base-500: #824BAA;
$base-600: #673F83;
$base-700: #4B325D;
$base-800: #33233D;
$base-900: #201726;
$base-hover: #5D2784;
$base-subtle: #D6C0E5;

{
    "color": {
        "base": {
            "value": "#7331A3",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EDDFF6",
                "type": "color"
            },
            "200": {
                "value": "#DAC0EC",
                "type": "color"
            },
            "300": {
                "value": "#BD95DA",
                "type": "color"
            },
            "400": {
                "value": "#A06CC6",
                "type": "color"
            },
            "500": {
                "value": "#824BAA",
                "type": "color"
            },
            "600": {
                "value": "#673F83",
                "type": "color"
            },
            "700": {
                "value": "#4B325D",
                "type": "color"
            },
            "800": {
                "value": "#33233D",
                "type": "color"
            },
            "900": {
                "value": "#201726",
                "type": "color"
            }
        }
    }
}

Palettes built on #7331A3

Color Lab

Pairs with #7331A3

UI roles & guardrails

In real applications

Scales

Every model

Export