What color is #7413CA?

#7413CA is a medium, vivid violet. In RGB it is rgb(116, 19, 202), and in HSL hsl(272, 83%, 43%).

Is #7413CA accessible as text?

On white, #7413CA has a contrast ratio of 7.81:1 (passes WCAG AA for body text); on black it is 2.69:1 (fails). For text placed on #7413CA, use white for the best readability.

What is the closest Tailwind color to #7413CA?

The nearest Tailwind CSS token is purple-700 (#8200DB).

What colors go well with #7413CA?

#7413CA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #68C913. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7413CA below.

Is #7413CA good for buttons?

#7413CA works well for buttons and highlights, but use white text on #7413CA — black text only reaches 2.69:1, below the 4.5:1 needed for normal-size labels.

Is #7413CA the same as CSS blueviolet?

No — #7413CA is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#7413CA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7413CA

Not just a swatch — here's how #7413CA works with other colors. Named schemes with #7413CA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7413CA Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7413CA Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #9452E8

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7413CA Secondary #8B78AF Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7413CA Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7413CA Secondary #E86B6B Accent #F49449 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7413CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 11/100

Very low

Clean and current — no dusty, aged cast.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 93/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 70/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #7413CA

For UI

For branding

For interior

For fashion

People also use #7413CA with

Blue Byzantine Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #E3D1F3 for cards and hover fills. Tint 80

Avoid beside #B013C9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7413CA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7413CA;
  --color-base-rgb: 116 19 202;
  --color-base-oklch: oklch(47.1% 0.241 299.7);
  --color-50: #F8F0FE;
  --color-100: #ECD9FD;
  --color-200: #D8B4F8;
  --color-300: #BB82ED;
  --color-400: #9E54DE;
  --color-500: #7F31C3;
  --color-600: #642D95;
  --color-700: #4A2669;
  --color-800: #321C44;
  --color-900: #1F132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F0FE',
    100: '#ECD9FD',
    200: '#D8B4F8',
    300: '#BB82ED',
    400: '#9E54DE',
    500: '#7F31C3',
    600: '#642D95',
    700: '#4A2669',
    800: '#321C44',
    900: '#1F132A',
  },
}

$base: #7413CA;
$base-ink: #FFFFFF;
$base-50: #F8F0FE;
$base-100: #ECD9FD;
$base-200: #D8B4F8;
$base-300: #BB82ED;
$base-400: #9E54DE;
$base-500: #7F31C3;
$base-600: #642D95;
$base-700: #4A2669;
$base-800: #321C44;
$base-900: #1F132A;
$base-hover: #5D0FA1;
$base-subtle: #D5B8EF;

{
    "color": {
        "base": {
            "value": "#7413CA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F0FE",
                "type": "color"
            },
            "100": {
                "value": "#ECD9FD",
                "type": "color"
            },
            "200": {
                "value": "#D8B4F8",
                "type": "color"
            },
            "300": {
                "value": "#BB82ED",
                "type": "color"
            },
            "400": {
                "value": "#9E54DE",
                "type": "color"
            },
            "500": {
                "value": "#7F31C3",
                "type": "color"
            },
            "600": {
                "value": "#642D95",
                "type": "color"
            },
            "700": {
                "value": "#4A2669",
                "type": "color"
            },
            "800": {
                "value": "#321C44",
                "type": "color"
            },
            "900": {
                "value": "#1F132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #7413CA

Color Lab

Pairs with #7413CA

UI roles & guardrails

In real applications

Scales

Every model

Export