What color is #741EFF?

#741EFF is a medium, vivid violet. In RGB it is rgb(116, 30, 255), and in HSL hsl(263, 100%, 56%).

Is #741EFF accessible as text?

On white, #741EFF has a contrast ratio of 6.23:1 (passes WCAG AA for body text); on black it is 3.37:1 (fails). For text placed on #741EFF, use white for the best readability.

What is the closest Tailwind color to #741EFF?

The nearest Tailwind CSS token is violet-600 (#7F22FE).

What colors go well with #741EFF?

#741EFF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A9FF1F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #741EFF below.

Is #741EFF good for buttons?

#741EFF works well for buttons and highlights, but use white text on #741EFF — black text only reaches 3.37:1, below the 4.5:1 needed for normal-size labels.

Is #741EFF the same as CSS blueviolet?

No — #741EFF is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#741EFF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #741EFF

Not just a swatch — here's how #741EFF works with other colors. Named schemes with #741EFF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #741EFF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #9262FF

Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Violet.

Berry & Cream Lead · 5 colors

Lead #741EFF Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #741EFF Secondary #938ACE Support #9D9088 Ink #18140F

Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #741EFF Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #741EFF Secondary #E86B6E Accent #F5934B Anchor #583B57 Surface #F7E7D7

Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #741EFF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 24/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 0/100

Very low

Clean and current — no dusty, aged cast.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 61/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #741EFF

For UI

For branding

For interior

For fashion

People also use #741EFF with

Royal Blue Magenta Yellow Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.2:1. Use

Subtle surface Use #E5D8F9 for cards and hover fills. Tint 80

Avoid beside #BF1FFF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #741EFF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #741EFF;
  --color-base-rgb: 116 30 255;
  --color-base-oklch: oklch(52.8% 0.284 289.2);
  --color-50: #F6F0FE;
  --color-100: #E6D8FD;
  --color-200: #CDB1FC;
  --color-300: #A977F8;
  --color-400: #8646EC;
  --color-500: #6622D2;
  --color-600: #52239F;
  --color-700: #3E1F70;
  --color-800: #2B1848;
  --color-900: #1B112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  violet: {
    50: '#F6F0FE',
    100: '#E6D8FD',
    200: '#CDB1FC',
    300: '#A977F8',
    400: '#8646EC',
    500: '#6622D2',
    600: '#52239F',
    700: '#3E1F70',
    800: '#2B1848',
    900: '#1B112C',
  },
}

$base: #741EFF;
$base-ink: #FFFFFF;
$base-50: #F6F0FE;
$base-100: #E6D8FD;
$base-200: #CDB1FC;
$base-300: #A977F8;
$base-400: #8646EC;
$base-500: #6622D2;
$base-600: #52239F;
$base-700: #3E1F70;
$base-800: #2B1848;
$base-900: #1B112C;
$base-hover: #5800E4;
$base-subtle: #D7C4F7;

{
    "color": {
        "base": {
            "value": "#741EFF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E6D8FD",
                "type": "color"
            },
            "200": {
                "value": "#CDB1FC",
                "type": "color"
            },
            "300": {
                "value": "#A977F8",
                "type": "color"
            },
            "400": {
                "value": "#8646EC",
                "type": "color"
            },
            "500": {
                "value": "#6622D2",
                "type": "color"
            },
            "600": {
                "value": "#52239F",
                "type": "color"
            },
            "700": {
                "value": "#3E1F70",
                "type": "color"
            },
            "800": {
                "value": "#2B1848",
                "type": "color"
            },
            "900": {
                "value": "#1B112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #741EFF

Color Lab

Pairs with #741EFF

UI roles & guardrails

In real applications

Scales

Every model

Export