#7501CE is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #7501CE works with other colors. Named schemes with #7501CE in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7501CE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7501CE at work across the surfaces designers actually ship.
:root {
--color-base: #7501CE;
--color-base-rgb: 117 1 206;
--color-base-oklch: oklch(47.0% 0.251 299.8);
--color-50: #F8F0FE;
--color-100: #EDD8FD;
--color-200: #DBB1FC;
--color-300: #C078F7;
--color-400: #A447EB;
--color-500: #8623D2;
--color-600: #69239F;
--color-700: #4D1F6F;
--color-800: #341948;
--color-900: #20112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F8F0FE',
100: '#EDD8FD',
200: '#DBB1FC',
300: '#C078F7',
400: '#A447EB',
500: '#8623D2',
600: '#69239F',
700: '#4D1F6F',
800: '#341948',
900: '#20112C',
},
}
$base: #7501CE; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #EDD8FD; $base-200: #DBB1FC; $base-300: #C078F7; $base-400: #A447EB; $base-500: #8623D2; $base-600: #69239F; $base-700: #4D1F6F; $base-800: #341948; $base-900: #20112C; $base-hover: #5F01A6; $base-subtle: #D6B0F4;
{
"color": {
"base": {
"value": "#7501CE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EDD8FD",
"type": "color"
},
"200": {
"value": "#DBB1FC",
"type": "color"
},
"300": {
"value": "#C078F7",
"type": "color"
},
"400": {
"value": "#A447EB",
"type": "color"
},
"500": {
"value": "#8623D2",
"type": "color"
},
"600": {
"value": "#69239F",
"type": "color"
},
"700": {
"value": "#4D1F6F",
"type": "color"
},
"800": {
"value": "#341948",
"type": "color"
},
"900": {
"value": "#20112C",
"type": "color"
}
}
}
}