What color is #761D17?

#761D17 is a dark reddish brown. In RGB it is rgb(118, 29, 23), and in HSL hsl(4, 67%, 28%).

Is #761D17 accessible as text?

On white, #761D17 has a contrast ratio of 10.72:1 (passes WCAG AA for body text); on black it is 1.96:1 (fails). For text placed on #761D17, use white for the best readability.

What is the closest Tailwind color to #761D17?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #761D17?

#761D17 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #187177. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #761D17 below.

Is #761D17 good for buttons?

#761D17 works well for buttons and highlights, but use white text on #761D17 — black text only reaches 1.96:1, below the 4.5:1 needed for normal-size labels.

Is #761D17 the same as CSS maroon?

No — #761D17 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#761D17 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #761D17

Not just a swatch — here's how #761D17 works with other colors. Named schemes with #761D17 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #761D17 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #761D17 Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F3EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #761D17 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #761D17 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #431000

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #761D17 Secondary #805F5A Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

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Color Lab

How #761D17 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 97/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #761D17

For UI

For branding

For interior

For fashion

People also use #761D17 with

Cranberry Russet Myrtle Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.7:1. Use

Subtle surface Use #ECCBC9 for cards and hover fills. Tint 80

Avoid beside #773E18 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #761D17 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #761D17;
  --color-base-rgb: 118 29 23;
  --color-base-oklch: oklch(37.8% 0.124 28.4);
  --color-50: #FDF2F2;
  --color-100: #F9DEDC;
  --color-200: #F1BFBB;
  --color-300: #E3928C;
  --color-400: #D06962;
  --color-500: #B5473F;
  --color-600: #8B3D37;
  --color-700: #62302C;
  --color-800: #412220;
  --color-900: #281716;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FDF2F2',
    100: '#F9DEDC',
    200: '#F1BFBB',
    300: '#E3928C',
    400: '#D06962',
    500: '#B5473F',
    600: '#8B3D37',
    700: '#62302C',
    800: '#412220',
    900: '#281716',
  },
}

$base: #761D17;
$base-ink: #FFFFFF;
$base-50: #FDF2F2;
$base-100: #F9DEDC;
$base-200: #F1BFBB;
$base-300: #E3928C;
$base-400: #D06962;
$base-500: #B5473F;
$base-600: #8B3D37;
$base-700: #62302C;
$base-800: #412220;
$base-900: #281716;
$base-hover: #5F1813;
$base-subtle: #E4B0AC;

{
    "color": {
        "base": {
            "value": "#761D17",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F2",
                "type": "color"
            },
            "100": {
                "value": "#F9DEDC",
                "type": "color"
            },
            "200": {
                "value": "#F1BFBB",
                "type": "color"
            },
            "300": {
                "value": "#E3928C",
                "type": "color"
            },
            "400": {
                "value": "#D06962",
                "type": "color"
            },
            "500": {
                "value": "#B5473F",
                "type": "color"
            },
            "600": {
                "value": "#8B3D37",
                "type": "color"
            },
            "700": {
                "value": "#62302C",
                "type": "color"
            },
            "800": {
                "value": "#412220",
                "type": "color"
            },
            "900": {
                "value": "#281716",
                "type": "color"
            }
        }
    }
}

Palettes built on #761D17

Color Lab

Pairs with #761D17

UI roles & guardrails

In real applications

Scales

Every model

Export