#764ABC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #764ABC works with other colors. Named schemes with #764ABC in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #764ABC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #764ABC at work across the surfaces designers actually ship.
:root {
--color-base: #764ABC;
--color-base-rgb: 118 74 188;
--color-base-oklch: oklch(51.7% 0.172 297.9);
--color-50: #F6F3FB;
--color-100: #E8E1F5;
--color-200: #D2C4E9;
--color-300: #B19AD5;
--color-400: #9073BF;
--color-500: #7152A3;
--color-600: #5A447E;
--color-700: #43355A;
--color-800: #2E253C;
--color-900: #1D1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F6F3FB',
100: '#E8E1F5',
200: '#D2C4E9',
300: '#B19AD5',
400: '#9073BF',
500: '#7152A3',
600: '#5A447E',
700: '#43355A',
800: '#2E253C',
900: '#1D1825',
},
}
$base: #764ABC; $base-ink: #FFFFFF; $base-50: #F6F3FB; $base-100: #E8E1F5; $base-200: #D2C4E9; $base-300: #B19AD5; $base-400: #9073BF; $base-500: #7152A3; $base-600: #5A447E; $base-700: #43355A; $base-800: #2E253C; $base-900: #1D1825; $base-hover: #5D3898; $base-subtle: #D6CCE7;
{
"color": {
"base": {
"value": "#764ABC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F3FB",
"type": "color"
},
"100": {
"value": "#E8E1F5",
"type": "color"
},
"200": {
"value": "#D2C4E9",
"type": "color"
},
"300": {
"value": "#B19AD5",
"type": "color"
},
"400": {
"value": "#9073BF",
"type": "color"
},
"500": {
"value": "#7152A3",
"type": "color"
},
"600": {
"value": "#5A447E",
"type": "color"
},
"700": {
"value": "#43355A",
"type": "color"
},
"800": {
"value": "#2E253C",
"type": "color"
},
"900": {
"value": "#1D1825",
"type": "color"
}
}
}
}