#7676DB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7676DB works with other colors. Named schemes with #7676DB in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
How #7676DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7676DB at work across the surfaces designers actually ship.
:root {
--color-base: #7676DB;
--color-base-rgb: 118 118 219;
--color-base-oklch: oklch(61.3% 0.150 281.0);
--color-50: #F2F2FC;
--color-100: #DEDEF7;
--color-200: #BFBFEE;
--color-300: #9292DD;
--color-400: #6969C9;
--color-500: #4747AD;
--color-600: #3D3D85;
--color-700: #30305F;
--color-800: #23233E;
--color-900: #171726;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F2F2FC',
100: '#DEDEF7',
200: '#BFBFEE',
300: '#9292DD',
400: '#6969C9',
500: '#4747AD',
600: '#3D3D85',
700: '#30305F',
800: '#23233E',
900: '#171726',
},
}
$base: #7676DB; $base-ink: #141310; $base-50: #F2F2FC; $base-100: #DEDEF7; $base-200: #BFBFEE; $base-300: #9292DD; $base-400: #6969C9; $base-500: #4747AD; $base-600: #3D3D85; $base-700: #30305F; $base-800: #23233E; $base-900: #171726; $base-hover: #4141CC; $base-subtle: #DADAF0;
{
"color": {
"base": {
"value": "#7676DB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F2FC",
"type": "color"
},
"100": {
"value": "#DEDEF7",
"type": "color"
},
"200": {
"value": "#BFBFEE",
"type": "color"
},
"300": {
"value": "#9292DD",
"type": "color"
},
"400": {
"value": "#6969C9",
"type": "color"
},
"500": {
"value": "#4747AD",
"type": "color"
},
"600": {
"value": "#3D3D85",
"type": "color"
},
"700": {
"value": "#30305F",
"type": "color"
},
"800": {
"value": "#23233E",
"type": "color"
},
"900": {
"value": "#171726",
"type": "color"
}
}
}
}