What color is #77237A?

#77237A is a dark purple. In RGB it is rgb(119, 35, 122), and in HSL hsl(298, 55%, 31%).

Is #77237A accessible as text?

On white, #77237A has a contrast ratio of 9.11:1 (passes WCAG AA for body text); on black it is 2.31:1 (fails). For text placed on #77237A, use white for the best readability.

What is the closest Tailwind color to #77237A?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77237A?

#77237A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #267B24. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77237A below.

Is #77237A good for buttons?

#77237A works well for buttons and highlights, but use white text on #77237A — black text only reaches 2.31:1, below the 4.5:1 needed for normal-size labels.

Is #77237A the same as CSS purple?

No — #77237A is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#77237A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77237A

Not just a swatch — here's how #77237A works with other colors. Named schemes with #77237A in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77237A Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77237A Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77237A Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77237A Secondary #876A87 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77237A Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #994E9B

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #77237A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77237A

For UI

For branding

For interior

For fashion

People also use #77237A with

Rebecca Purple Byzantium Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.1:1. Use

Subtle surface Use #E9CEEA for cards and hover fills. Tint 80

Avoid beside #7B2460 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77237A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77237A;
  --color-base-rgb: 119 35 122;
  --color-base-oklch: oklch(42.3% 0.157 326.5);
  --color-50: #FCF3FC;
  --color-100: #F6DFF6;
  --color-200: #EBC0ED;
  --color-300: #D994DB;
  --color-400: #C36BC7;
  --color-500: #A84AAB;
  --color-600: #813F83;
  --color-700: #5C315E;
  --color-800: #3D233E;
  --color-900: #261726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FCF3FC',
    100: '#F6DFF6',
    200: '#EBC0ED',
    300: '#D994DB',
    400: '#C36BC7',
    500: '#A84AAB',
    600: '#813F83',
    700: '#5C315E',
    800: '#3D233E',
    900: '#261726',
  },
}

$base: #77237A;
$base-ink: #FFFFFF;
$base-50: #FCF3FC;
$base-100: #F6DFF6;
$base-200: #EBC0ED;
$base-300: #D994DB;
$base-400: #C36BC7;
$base-500: #A84AAB;
$base-600: #813F83;
$base-700: #5C315E;
$base-800: #3D233E;
$base-900: #261726;
$base-hover: #601C62;
$base-subtle: #DFB4E0;

{
    "color": {
        "base": {
            "value": "#77237A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F6DFF6",
                "type": "color"
            },
            "200": {
                "value": "#EBC0ED",
                "type": "color"
            },
            "300": {
                "value": "#D994DB",
                "type": "color"
            },
            "400": {
                "value": "#C36BC7",
                "type": "color"
            },
            "500": {
                "value": "#A84AAB",
                "type": "color"
            },
            "600": {
                "value": "#813F83",
                "type": "color"
            },
            "700": {
                "value": "#5C315E",
                "type": "color"
            },
            "800": {
                "value": "#3D233E",
                "type": "color"
            },
            "900": {
                "value": "#261726",
                "type": "color"
            }
        }
    }
}

Palettes built on #77237A

Color Lab

Pairs with #77237A

UI roles & guardrails

In real applications

Scales

Every model

Export