What color is #772BAD?

#772BAD is a medium violet. In RGB it is rgb(119, 43, 173), and in HSL hsl(275, 60%, 42%).

Is #772BAD accessible as text?

On white, #772BAD has a contrast ratio of 7.68:1 (passes WCAG AA for body text); on black it is 2.73:1 (fails). For text placed on #772BAD, use white for the best readability.

What is the closest Tailwind color to #772BAD?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #772BAD?

#772BAD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #60AB2B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #772BAD below.

Is #772BAD good for buttons?

#772BAD works well for buttons and highlights, but use white text on #772BAD — black text only reaches 2.73:1, below the 4.5:1 needed for normal-size labels.

Is #772BAD the same as CSS rebeccapurple?

No — #772BAD is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#772BAD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #772BAD

Not just a swatch — here's how #772BAD works with other colors. Named schemes with #772BAD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #772BAD Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #772BAD Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9859CD

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #772BAD Secondary #8D78A3 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #772BAD Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #772BAD Secondary #E86B6A Accent #F39547 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #772BAD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #772BAD

For UI

For branding

For interior

For fashion

People also use #772BAD with

Cerulean Fandango Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.7:1. Use

Subtle surface Use #E4D5EE for cards and hover fills. Tint 80

Avoid beside #A12BAB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #772BAD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #772BAD;
  --color-base-rgb: 119 43 173;
  --color-base-oklch: oklch(46.7% 0.196 306.8);
  --color-50: #F8F2FC;
  --color-100: #EDDEF8;
  --color-200: #DABEEF;
  --color-300: #BE91DE;
  --color-400: #A167CB;
  --color-500: #8346AF;
  --color-600: #673C86;
  --color-700: #4B2F60;
  --color-800: #33223F;
  --color-900: #201627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F2FC',
    100: '#EDDEF8',
    200: '#DABEEF',
    300: '#BE91DE',
    400: '#A167CB',
    500: '#8346AF',
    600: '#673C86',
    700: '#4B2F60',
    800: '#33223F',
    900: '#201627',
  },
}

$base: #772BAD;
$base-ink: #FFFFFF;
$base-50: #F8F2FC;
$base-100: #EDDEF8;
$base-200: #DABEEF;
$base-300: #BE91DE;
$base-400: #A167CB;
$base-500: #8346AF;
$base-600: #673C86;
$base-700: #4B2F60;
$base-800: #33223F;
$base-900: #201627;
$base-hover: #5E2289;
$base-subtle: #D6BEE7;

{
    "color": {
        "base": {
            "value": "#772BAD",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F2FC",
                "type": "color"
            },
            "100": {
                "value": "#EDDEF8",
                "type": "color"
            },
            "200": {
                "value": "#DABEEF",
                "type": "color"
            },
            "300": {
                "value": "#BE91DE",
                "type": "color"
            },
            "400": {
                "value": "#A167CB",
                "type": "color"
            },
            "500": {
                "value": "#8346AF",
                "type": "color"
            },
            "600": {
                "value": "#673C86",
                "type": "color"
            },
            "700": {
                "value": "#4B2F60",
                "type": "color"
            },
            "800": {
                "value": "#33223F",
                "type": "color"
            },
            "900": {
                "value": "#201627",
                "type": "color"
            }
        }
    }
}