What color is #77667B?

#77667B is a medium, neutral gray. In RGB it is rgb(119, 102, 123), and in HSL hsl(289, 9%, 44%).

Is #77667B accessible as text?

On white, #77667B has a contrast ratio of 5.29:1 (passes WCAG AA for body text); on black it is 3.97:1 (fails). For text placed on #77667B, use white for the best readability.

What is the closest Tailwind color to #77667B?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #77667B?

#77667B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6A7A66. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77667B below.

Is #77667B good for buttons?

#77667B works well for buttons and highlights, but use white text on #77667B — black text only reaches 3.97:1, below the 4.5:1 needed for normal-size labels.

Is #77667B the same as CSS dimgray?

No — #77667B is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color.

#77667B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77667B

Not just a swatch — here's how #77667B works with other colors. Named schemes with #77667B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77667B Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Dim Gray sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77667B Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Dim Gray plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77667B Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Dim Gray anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #77667B Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Dim Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77667B Secondary #9A949C Support #9C9087 Ink #18140F

Dim Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dim Gray carrying the quiet middle.

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Color Lab

How #77667B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 15/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 96/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77667B

For UI

For branding

For interior

For fashion

People also use #77667B with

Slate Gray Dim Gray Shadow Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.3:1. Use

Subtle surface Use #E4E1E4 for cards and hover fills. Tint 80

Avoid beside #7A6677 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77667B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77667B;
  --color-base-rgb: 119 102 123;
  --color-base-oklch: oklch(53.4% 0.038 319.8);
  --color-50: #F8F7F8;
  --color-100: #ECE9ED;
  --color-200: #D9D3DA;
  --color-300: #BBB2BD;
  --color-400: #9E92A0;
  --color-500: #7F7282;
  --color-600: #645B67;
  --color-700: #4A444B;
  --color-800: #322E33;
  --color-900: #1F1D20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dim-gray: {
    50: '#F8F7F8',
    100: '#ECE9ED',
    200: '#D9D3DA',
    300: '#BBB2BD',
    400: '#9E92A0',
    500: '#7F7282',
    600: '#645B67',
    700: '#4A444B',
    800: '#322E33',
    900: '#1F1D20',
  },
}

$base: #77667B;
$base-ink: #FFFFFF;
$base-50: #F8F7F8;
$base-100: #ECE9ED;
$base-200: #D9D3DA;
$base-300: #BBB2BD;
$base-400: #9E92A0;
$base-500: #7F7282;
$base-600: #645B67;
$base-700: #4A444B;
$base-800: #322E33;
$base-900: #1F1D20;
$base-hover: #5F5262;
$base-subtle: #D6D1D7;

{
    "color": {
        "base": {
            "value": "#77667B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F7F8",
                "type": "color"
            },
            "100": {
                "value": "#ECE9ED",
                "type": "color"
            },
            "200": {
                "value": "#D9D3DA",
                "type": "color"
            },
            "300": {
                "value": "#BBB2BD",
                "type": "color"
            },
            "400": {
                "value": "#9E92A0",
                "type": "color"
            },
            "500": {
                "value": "#7F7282",
                "type": "color"
            },
            "600": {
                "value": "#645B67",
                "type": "color"
            },
            "700": {
                "value": "#4A444B",
                "type": "color"
            },
            "800": {
                "value": "#322E33",
                "type": "color"
            },
            "900": {
                "value": "#1F1D20",
                "type": "color"
            }
        }
    }
}

Palettes built on #77667B

Color Lab

Pairs with #77667B

UI roles & guardrails

In real applications

Scales

Every model

Export