What color is #77668D?

#77668D is a medium, muted violet. In RGB it is rgb(119, 102, 141), and in HSL hsl(266, 16%, 48%).

Is #77668D accessible as text?

On white, #77668D has a contrast ratio of 5.16:1 (passes WCAG AA for body text); on black it is 4.07:1 (fails). For text placed on #77668D, use white for the best readability.

What is the closest Tailwind color to #77668D?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #77668D?

#77668D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7D8E67. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77668D below.

Is #77668D good for buttons?

#77668D works well for buttons and highlights, but use white text on #77668D — black text only reaches 4.07:1, below the 4.5:1 needed for normal-size labels.

Is #77668D the same as CSS dimgray?

No — #77668D is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#77668D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77668D

Not just a swatch — here's how #77668D works with other colors. Named schemes with #77668D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77668D Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77668D Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77668D Anchor #3B2923 Surface #F2E1D1 Accent #A09261 Secondary #3C3734

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #77668D Surface #F2E8DD Highlight #F8F0E7 Secondary #BDADA1 Ink #2C2723

Very Peri sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77668D Secondary #9B96A4 Support #9C9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #77668D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77668D

For UI

For branding

For interior

For fashion

People also use #77668D with

Light Slate Gray Mauve Taupe Russian Green Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.2:1. Use

Subtle surface Use #E4E1E8 for cards and hover fills. Tint 80

Avoid beside #85678E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77668D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77668D;
  --color-base-rgb: 119 102 141;
  --color-base-oklch: oklch(54.1% 0.063 304.3);
  --color-50: #F7F6F9;
  --color-100: #EAE7EE;
  --color-200: #D5D0DD;
  --color-300: #B6ADC2;
  --color-400: #978CA6;
  --color-500: #796C88;
  --color-600: #60576B;
  --color-700: #47414E;
  --color-800: #302D34;
  --color-900: #1E1C21;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F7F6F9',
    100: '#EAE7EE',
    200: '#D5D0DD',
    300: '#B6ADC2',
    400: '#978CA6',
    500: '#796C88',
    600: '#60576B',
    700: '#47414E',
    800: '#302D34',
    900: '#1E1C21',
  },
}

$base: #77668D;
$base-ink: #FFFFFF;
$base-50: #F7F6F9;
$base-100: #EAE7EE;
$base-200: #D5D0DD;
$base-300: #B6ADC2;
$base-400: #978CA6;
$base-500: #796C88;
$base-600: #60576B;
$base-700: #47414E;
$base-800: #302D34;
$base-900: #1E1C21;
$base-hover: #605272;
$base-subtle: #D7D2DC;

{
    "color": {
        "base": {
            "value": "#77668D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F6F9",
                "type": "color"
            },
            "100": {
                "value": "#EAE7EE",
                "type": "color"
            },
            "200": {
                "value": "#D5D0DD",
                "type": "color"
            },
            "300": {
                "value": "#B6ADC2",
                "type": "color"
            },
            "400": {
                "value": "#978CA6",
                "type": "color"
            },
            "500": {
                "value": "#796C88",
                "type": "color"
            },
            "600": {
                "value": "#60576B",
                "type": "color"
            },
            "700": {
                "value": "#47414E",
                "type": "color"
            },
            "800": {
                "value": "#302D34",
                "type": "color"
            },
            "900": {
                "value": "#1E1C21",
                "type": "color"
            }
        }
    }
}

Palettes built on #77668D

Color Lab

Pairs with #77668D

UI roles & guardrails

In real applications

Scales

Every model

Export