#7807DB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #7807DB works with other colors. Named schemes with #7807DB in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7807DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7807DB at work across the surfaces designers actually ship.
:root {
--color-base: #7807DB;
--color-base-rgb: 120 7 219;
--color-base-oklch: oklch(48.8% 0.260 297.9);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #D9B1FC;
--color-300: #BC7BF4;
--color-400: #9E4BE7;
--color-500: #8028CD;
--color-600: #65269B;
--color-700: #4A216D;
--color-800: #321A47;
--color-900: #1F122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#D9B1FC',
300: '#BC7BF4',
400: '#9E4BE7',
500: '#8028CD',
600: '#65269B',
700: '#4A216D',
800: '#321A47',
900: '#1F122B',
},
}
$base: #7807DB; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #D9B1FC; $base-300: #BC7BF4; $base-400: #9E4BE7; $base-500: #8028CD; $base-600: #65269B; $base-700: #4A216D; $base-800: #321A47; $base-900: #1F122B; $base-hover: #5F05AE; $base-subtle: #D6B6F3;
{
"color": {
"base": {
"value": "#7807DB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#D9B1FC",
"type": "color"
},
"300": {
"value": "#BC7BF4",
"type": "color"
},
"400": {
"value": "#9E4BE7",
"type": "color"
},
"500": {
"value": "#8028CD",
"type": "color"
},
"600": {
"value": "#65269B",
"type": "color"
},
"700": {
"value": "#4A216D",
"type": "color"
},
"800": {
"value": "#321A47",
"type": "color"
},
"900": {
"value": "#1F122B",
"type": "color"
}
}
}
}