#784398 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #784398 works with other colors. Named schemes with #784398 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #784398 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #784398 at work across the surfaces designers actually ship.
:root {
--color-base: #784398;
--color-base-rgb: 120 67 152;
--color-base-oklch: oklch(48.5% 0.140 311.0);
--color-50: #F8F4FB;
--color-100: #EDE2F3;
--color-200: #DAC6E6;
--color-300: #BD9ED1;
--color-400: #A179B9;
--color-500: #82589D;
--color-600: #674979;
--color-700: #4B3857;
--color-800: #33273A;
--color-900: #201924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F4FB',
100: '#EDE2F3',
200: '#DAC6E6',
300: '#BD9ED1',
400: '#A179B9',
500: '#82589D',
600: '#674979',
700: '#4B3857',
800: '#33273A',
900: '#201924',
},
}
$base: #784398; $base-ink: #FFFFFF; $base-50: #F8F4FB; $base-100: #EDE2F3; $base-200: #DAC6E6; $base-300: #BD9ED1; $base-400: #A179B9; $base-500: #82589D; $base-600: #674979; $base-700: #4B3857; $base-800: #33273A; $base-900: #201924; $base-hover: #60367A; $base-subtle: #D6C6E0;
{
"color": {
"base": {
"value": "#784398",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#EDE2F3",
"type": "color"
},
"200": {
"value": "#DAC6E6",
"type": "color"
},
"300": {
"value": "#BD9ED1",
"type": "color"
},
"400": {
"value": "#A179B9",
"type": "color"
},
"500": {
"value": "#82589D",
"type": "color"
},
"600": {
"value": "#674979",
"type": "color"
},
"700": {
"value": "#4B3857",
"type": "color"
},
"800": {
"value": "#33273A",
"type": "color"
},
"900": {
"value": "#201924",
"type": "color"
}
}
}
}